Nielsen Research for Facebook Shows It Now Edges TV in Reaching Millennials, Hispanics

Nielsen Research for Facebook Shows It Now Edges TV in Reaching Millennials, Hispanics

John Haggard

Advertising Age Magazine says the “wide-ranging study using Nielsen’s Homescan panel of consumers and audience-measurement tools shows buying Facebook alone now reaches more of each group than running ads on the 10 most watched TV networks combined…” Details here.