Spotify Becoming a Major Player in Reaching Ad-Supported Targeted Audience

Spotify Becoming a Major Player in Reaching Ad-Supported Targeted Audience

John Haggard

RAIN News reports that “Over 100 new segments are being brought to the U.S. advertising market, many of them sharpened by Spotify’s first-party data collection of listener behavior…” This means that we can target more than just age, income, sex, and geographic areas for more precise ad results and less waste in spending to reach a targeted audience. Read details Click here.