Category: Analytics

Evolutionary Ratings Measurement On the Way

This could be a major breakthrough for the ability of media buyers to get access to rich media ratings and data to enable even better negotations and selection of media for their clients. From the July 22, 2016 edition of Tom Taylor Now: “Groundbreaking new audio measurement solution” from Shazam doesn’t require encoding. iHeart’s supporting […]

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Radio Ratings Are Up

Comparing old measurement technology to new measurement technology, Inside Radio has the details here. […]

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Biggest Thing to Hit Radio in 50+ Years for Buyers

Reported by RAIN Reports about a week ago, Nielsen formally launches streaming ratings service for terrestrial webcasts. This gives media buyers another tool to reach verified audience levels. Details here: […]

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Is PANDORA Beginning to Slip to the Competition?

AdAge reports Pandora had 81.1 million users at the end of 2015, a decline of 400,000 from the year before. On-demand streaming services Spotify and Apple Music both added millions of customers over that span.” Is PANDORA beginning to have some serious retention problems in light of new competition? Details here. […]

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Spotify Becoming a Major Player in Reaching Ad-Supported Targeted Audience

RAIN News reports that “Over 100 new segments are being brought to the U.S. advertising market, many of them sharpened by Spotify’s first-party data collection of listener behavior…” This means that we can target more than just age, income, sex, and geographic areas for more precise ad results and less waste in spending to reach […]

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Major Advance in Ratings for Local Radio Internet Streams

This is one of the biggest advances in the measurement of online radio audio since radio ratings began over 50 years ago. From Inside Radio: “Buying online radio in local markets is now easier, courtesy of media buying and selling platform STRATA…audiences can be targeted geographically and by demographic, including age and gender…across 278 local […]

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AT&T Launches Data Service for Outdoor Advertisers

Ad Age Reports that “advertisers will be able to learn the number of people who pass by a billboard or display, as well as stats about that group of people…” Neat idea! Details here. […]

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Nielsen Research for Facebook Shows It Now Edges TV in Reaching Millennials, Hispanics

Advertising Age Magazine says the “wide-ranging study using Nielsen’s Homescan panel of consumers and audience-measurement tools shows buying Facebook alone now reaches more of each group than running ads on the 10 most watched TV networks combined…” Details here. […]

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Facebook to Sell 100% In-View Ads, Let Brands Fact-Check Video Ad Views

From AdAge.com, but there is a problem: “The lack of a time limit could water down the option’s value to advertisers”…details here […]

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Is TV Going the Way of Radio? Record Subscriber Losses.

Ad Age Magazine says, “Cord-Cutting Ramps Up as Pay TV Sees Record Subscriber Losses. Services Lose 625,000 in Subscribers During Biggest-Ever Quarterly Drop.” This is another sign of the times as people go Internet and mobile to get the content they want the way they want it. Details here. […]

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