Category: Analytics

Streamers Show Strong Ties with Traditional TV

With all of the news about the trending of streaming these days, this article from Nielsen Newswire might surprise you. […]

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Interactive Advertising Bureau Rolls Out Primer On Advanced TV Targeting

Want to learn more about the interactive landscape? Click here for a detailed article from MediaPost. […]

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Online Streaming Continues to Bite Broadcast TV

Media Post reports, “Although Netflix is not ad-supported and has nothing to do with TV marketers, the subscription video service is having a major effect on other networks’ TV advertising, according to a report.” Read how many billions here: […]

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Who Is Watching TV Now?

The advent of digital video has meant that traditional TV is increasingly losing ground to newer media channels. But although broadcast TV is getting long in the tooth, it still remains the top media channel worldwide, when measured by consumption, according to new data from Salesforce. Details here from eMarketer. […]

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Nielsen Ratings Releases Ratings Academy

This is a great resource guide to help better understand the entire ratings process. Consumers have access to more information than ever before, 24 hours a day, 7 days a week. As advertisers and content owners plan and disseminate their messages, it’s important that they have insight into what consumers see, read, hear and where […]

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Twitter Jumps In and Offers Advertiser Guarantees on Delivery

More and more, advertisers want proof that they money that they spend is actually being delivered and viewed. Twitter now offers advertiser guarantees like television, a good move for buyers of media. Twitter has been working closely with Dentsu Aegis Network to develop its first guaranteed ad product, which lets brands order a set amount […]

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Facebook Now Giving Guarantees for Advertisers

This is good news for the advertising industry using Media Ratings Counsel (MRC) criteria. Details here. […]

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Snapchat Goes Big League with the Ability to Offer TV Ratings

Advertisers demand third-party verification metrics for the advertising dollars spent, and now Snapchat is offering ratings data from Nielsen as proof of audience delivery. But as one advertiser stated in this Ad Age article, a Snapchat impression is not the same as a 30-second TV impression. Read details here. […]

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Advertisers Can Now Target YouTube Ads Based on People’s Google Search Histories

Ways to reach potential customers continues to evolve. Google is going to let advertisers target YouTube ads based on people’s search histories, giving brands a whole new perspective into the consumer mindset. Details here. […]

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Snapchat Changes the Way They Do Business with New Searchbar

Snapchat’s changes will make it easier for brands and publishers to promote themselves. Details here. […]

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