Major Advance in Ratings for Local Radio Internet Streams

Major Advance in Ratings for Local Radio Internet Streams

John Haggard

This is one of the biggest advances in the measurement of online radio audio since radio ratings began over 50 years ago. From Inside Radio: “Buying online radio in local markets is now easier, courtesy of media buying and selling platform STRATA…audiences can be targeted geographically and by demographic, including age and gender…across 278 local markets.” Full article here: