New Potential Competitor Could Measure Audio to Generate Ratings Data

New Potential Competitor Could Measure Audio to Generate Ratings Data

John Haggard

Competition is always good in the audience measurement field. You have probably heard of Nielsen Ratings for television. They recently bought Arbitron which measured radio and re-named the company as Nielsen Audio. Nielsen already has a TV measurement competitor, comSCORE (Rentrak), so if Kantar enters the audio field in the US, this will be huge news for media negotiators.

Read the full article from Inside Radio here.