Ever Wonder How Much Fraud There Is In Digital Marketing?
Article from ClickZ: MRC to Issue Guidelines for Non-Human Traffic. Read the article here. […]
Catching Another Case of Media Vendor Unfairness
This can happen in any market (and does): “jam and cram” scheduling of commercials. Because we ask for all of our clients’ commercial spot times in advance of airing in all markets, we can catch these careless or “unintentional” blunders before they bill and get the spots more evenly spaced or moved. If the program […]
Unfair
See what media advertising vendors do to their own clients here. […]
Advertisers Spend More on Facebook but Twitter Performs Better
From the Wall Street Journal’s Digits Tech News & Analysis, read details here. […]
Rating Council Lifts Lid On ‘Viewability,’ Establishes Common Online Ad Currency
From MediaDaily News, this is a significant advance in what establishes viewable impressions for the purpose of media buying. Read the article here. […]
Big News! Internet Radio Has New Ratings Service MRC-Accredited
Terrestrial radio has a newly official ratings competitor on the local level: Internet radio. We’ve been waiting for it, and now it’s here! Details for a newly MRC-accredited new ratings service detailed in RAIN NEWS: http://rainnews.com/triton-digitals-local-webcast-ratings-receive-media-rating-council-accreditation/ […]
How to Know if a Make-Good Media Offer is Fair to You
When commercials are ordered to run across across varied platforms like TV, Radio, Cable, Online Audio or Video, invariably some commercials will not run as originally ordered. This can happen due to a variety of issues including technical glitches, or even more likely, your commercial being “bumped out (pre-empted)” for an advertiser who is willing […]
How to Know If You Are Over-Paying (and By How Much) for Your Television Advertising
Learn in about 2 minutes how much you may be over-paying when you buy television advertising. If you do not have the answers to these questions, you are over-paying. Watch here. Press the play button (little triangle by the time line) to start the video. […]
Major Television Outlet at First Denies and Then Admits Under-Delivery is Owed
After first denying and sending us reports from “their” system, this outlet admits within one day that under-delivery actually IS owed to our client for their outlet’s failure to achieve at least a 90% delivery in rating points/impressions on a recent schedule that we bought. Our audit showed they owed. Never take a vendor’s word […]
Are Your Media Buys Being Frozen?
Are your buys being frozen? Once you or your buyer places a media schedule, especially on television, there may be make-goods offered for preemptions especially in high demand areas such as news and if special events such as The Olympics, NCAA March Madness, and other events impact the availability of inventory. Some of those make-goods […]