Major Television Outlet at First Denies and Then Admits Under-Delivery is Owed

Major Television Outlet at First Denies and Then Admits Under-Delivery is Owed

John Haggard

After first denying and sending us reports from “their” system, this outlet admits within one day that under-delivery actually IS owed to our client for their outlet’s failure to achieve at least a 90% delivery in rating points/impressions on a recent schedule that we bought. Our audit showed they owed. Never take a vendor’s word for anything that is not in writing and nailed down. You should have the software and the tools to scrutinize every spot you pay ordered versus what your invoice actually says. And one other thing that most people miss: are you posting at 100% for any under-delivery that you receive as result of not achieving the 90% standard in the first place? We look out for you. If your buys are not being posted and audited for compliance and performance, you are leaving money on the table to which you are owed. I have personally seen thousands of dollars owed to advertisers, and they did not even know it until we showed them, and of course, I’ve almost never known a vendor to come out and say “Hey, we owe you for under-delivery.” We almost always have to “catch them.”  We are not saying that the media is out to rip people off, but we are saying that no media vendor will look after your money harder than we do. It doesn’t matter if you are spending a big budget or a small budget. Posting works on all order sizes! Much like an accountant would audit your books, you should have the same, or greater, level of scrutiny on your media buys. If you want us to take a look at your media buys and render a free opinion to see if you are owed, we’d be happy to do so at no cost or obligation, just peace of mind for you.