Are You Buying Pandora Internet Radio?

Are You Buying Pandora Internet Radio?

John Haggard

If not, you should be. No matter what Pandora playlist or Pandora radio station listeners choose to make up to serve what they want to hear and when they want to hear it, your commercial runs across all platforms of all listeners for the geo-targeted area you want and for the age group that you want. Unlike traditional radio, Pandora plays 1 (not a typo) 15-second or 30-second commercial after every 2 songs…you are no longer 1 of 8 or 9 commercials that run in a spot set like on traditional radio. In Nashville, TN as an example, Pandora is the #3 radio station in Adults 25-54. The ratings are MRC-accredited, the same accrediting agency that audits Nielsen Ratings for television and Arbitron Ratings for radio. And one other major cool thing: every time that your spot runs, your web banner or tile image stays up the for the entire song, whether on your desktop or any mobile/internet device. Everything is moving FAST to online as another media choice; now is the time to buy in. If you’d like to learn more about Pandora, call me or email me. I don’t have any stock in Pandora, so my advice is based on our clients’ experiences.