Spotify Becoming a Major Player in Reaching Ad-Supported Targeted Audience
RAIN News reports that “Over 100 new segments are being brought to the U.S. advertising market, many of them sharpened by Spotify’s first-party data collection of listener behavior…” This means that we can target more than just age, income, sex, and geographic areas for more precise ad results and less waste in spending to reach […]
Color Meaning and Symbolism: How To Use The Power of Color in Your Branding
From DesignSchool.canva.com. See how important the choice of color is in your branding and advertising. “A brand’s logo and visual identity will comprise a number of visual cues, such as shapes, symbols, number, and words. But the number one visual component that people remember most is color…” Details here. […]
Nielsen Research for Facebook Shows It Now Edges TV in Reaching Millennials, Hispanics
Advertising Age Magazine says the “wide-ranging study using Nielsen’s Homescan panel of consumers and audience-measurement tools shows buying Facebook alone now reaches more of each group than running ads on the 10 most watched TV networks combined…” Details here. […]
Facebook to Sell 100% In-View Ads, Let Brands Fact-Check Video Ad Views
From AdAge.com, but there is a problem: “The lack of a time limit could water down the option’s value to advertisers”…details here […]
PANDORA Believes in TV
From Kurt Hanson’s RAIN News: “With no fanfare or PR announcement behind it, leading online radio service Pandora has apparently launched a major TV spot schedule…details here. […]
AdAge says Yahoo to Let Brands Fact-Check Its Viewability, Fraud Numbers
Ad Age magazine reports: “The move to third-party verification brings more transparency to the issues of ad viewability and ad fraud. By addressing advertisers’ concerns over whether real people — as opposed to non-human bots created to mimic a site visit in order to juice traffic stats and ad revenue — are actually seeing their […]
What a YouTube Celeb Pulls In
This is an amazing amount of cash being earned! Could this be a better way to reach consumers than traditional media like radio or TV? Ad Age Magazine tells the story here. […]
How Much Longer Will Terrestrial Radio Be Around?
Record high stream listening in March led by Pandora and Spotify. More and more, listeners are grabbling what they want, when they want, where they want, and how they want…as opposed to be controlled by mass radio feeding them. Details here. […]
The 10 Super Bowl XLIX Brands That Grew the Most in Fans, Followers and Likes
From Ad Age Magazine: Ad Age worked with ListenFirst, a New York social-analytics and strategy shop, to examine the growth, from kick-off through Tuesday, in Facebook likes, Twitter followers, Instagram followers and YouTube subscribers for the big brands that ran national Super Bowl ads…Victoria’s Secret Was the Big Winner on Instagram; Bud Ruled on YouTube. Details here. […]
Obama Agreed to Do Interviews with Three YouTube Stars
This comes from Jerry Del Colliano, publisher of Inside Music Media. No matter what your politics are, the point here is how to use social media to get your message out. From Jerry’s publication on 1/23/15: “Obama agreed to do interviews with three YouTube stars who you probably never heard of – GloZell Green https://www.youtube.com/watch?v=nn22mn_HwgU […]