AT&T Launches Data Service for Outdoor Advertisers
Ad Age Reports that “advertisers will be able to learn the number of people who pass by a billboard or display, as well as stats about that group of people…” Neat idea! Details here. […]
Nielsen Research for Facebook Shows It Now Edges TV in Reaching Millennials, Hispanics
Advertising Age Magazine says the “wide-ranging study using Nielsen’s Homescan panel of consumers and audience-measurement tools shows buying Facebook alone now reaches more of each group than running ads on the 10 most watched TV networks combined…” Details here. […]
Facebook to Sell 100% In-View Ads, Let Brands Fact-Check Video Ad Views
From AdAge.com, but there is a problem: “The lack of a time limit could water down the option’s value to advertisers”…details here […]
Is TV Going the Way of Radio? Record Subscriber Losses.
Ad Age Magazine says, “Cord-Cutting Ramps Up as Pay TV Sees Record Subscriber Losses. Services Lose 625,000 in Subscribers During Biggest-Ever Quarterly Drop.” This is another sign of the times as people go Internet and mobile to get the content they want the way they want it. Details here. […]
AdAge says Yahoo to Let Brands Fact-Check Its Viewability, Fraud Numbers
Ad Age magazine reports: “The move to third-party verification brings more transparency to the issues of ad viewability and ad fraud. By addressing advertisers’ concerns over whether real people — as opposed to non-human bots created to mimic a site visit in order to juice traffic stats and ad revenue — are actually seeing their […]
How Much Longer Will Terrestrial Radio Be Around?
Record high stream listening in March led by Pandora and Spotify. More and more, listeners are grabbling what they want, when they want, where they want, and how they want…as opposed to be controlled by mass radio feeding them. Details here. […]
Big News for Online Ratings Measurement
4/10/15 – From Inside Radio, it’s reported that “Triton and Nielsen Join Digital Hands. Triton Digital may compete with Nielsen on the audience measurement front, but as a streaming services vendor to broadcasters it will make it easier for stations to be measured by its rival. Triton confirms it will integrate Nielsen software into its audio […]
The 10 Super Bowl XLIX Brands That Grew the Most in Fans, Followers and Likes
From Ad Age Magazine: Ad Age worked with ListenFirst, a New York social-analytics and strategy shop, to examine the growth, from kick-off through Tuesday, in Facebook likes, Twitter followers, Instagram followers and YouTube subscribers for the big brands that ran national Super Bowl ads…Victoria’s Secret Was the Big Winner on Instagram; Bud Ruled on YouTube. Details here. […]
Why is iHeart Radio not growing? And why is Cumulus down 22%? And CBS? (according to Edison Research)
Clearly, online streaming is not working for terrestrial radio group operators, at least not for iHeart (formerly known as Clear Channel), Cumulus, and CBS. Here is an article from The Infinite Dial, Thoughts on Internet Radio metrics, from Larry Rosin of Edison Research. Click here. Highlights and quotes from the article: So the question is: “Why?” It […]
Top Brand Tweets of 2014
According to AdAge Magazine, here are the top brand tweets of 2014. Details here. […]