What a YouTube Celeb Pulls In
This is an amazing amount of cash being earned! Could this be a better way to reach consumers than traditional media like radio or TV? Ad Age Magazine tells the story here. […]
How Much Longer Will Terrestrial Radio Be Around?
Record high stream listening in March led by Pandora and Spotify. More and more, listeners are grabbling what they want, when they want, where they want, and how they want…as opposed to be controlled by mass radio feeding them. Details here. […]
Update to Online Streaming Measurement
4/10/15: RAIN News Reports additional details: “Triton Digital has received certification for inclusion of Nielsen audience measurement technology in Triton streaming audio players, the company announced this afternoon. This development enables Nielsen to measure online streaming metrics of its broadcast clients through Triton’s streaming suite on desktop, Android, and iOS. It is the fourth time […]
Big News for Online Ratings Measurement
4/10/15 – From Inside Radio, it’s reported that “Triton and Nielsen Join Digital Hands. Triton Digital may compete with Nielsen on the audience measurement front, but as a streaming services vendor to broadcasters it will make it easier for stations to be measured by its rival. Triton confirms it will integrate Nielsen software into its audio […]
What It Costs: Ad Prices From TV’s Biggest Buys to the Smallest Screens
From AdAge Magazine, see how much it costs to advertise on The Walking Dead, Snapchat, Hulu, 2015 NCAA Men’s Division I Basketball Tournament, 30-seconds in prime time, The Big Bang Theory, full color ad on the front page of The New York Times, Instagram, and more. Details here. […]
The 10 Super Bowl XLIX Brands That Grew the Most in Fans, Followers and Likes
From Ad Age Magazine: Ad Age worked with ListenFirst, a New York social-analytics and strategy shop, to examine the growth, from kick-off through Tuesday, in Facebook likes, Twitter followers, Instagram followers and YouTube subscribers for the big brands that ran national Super Bowl ads…Victoria’s Secret Was the Big Winner on Instagram; Bud Ruled on YouTube. Details here. […]
Obama Agreed to Do Interviews with Three YouTube Stars
This comes from Jerry Del Colliano, publisher of Inside Music Media. No matter what your politics are, the point here is how to use social media to get your message out. From Jerry’s publication on 1/23/15: “Obama agreed to do interviews with three YouTube stars who you probably never heard of – GloZell Green https://www.youtube.com/watch?v=nn22mn_HwgU […]
Why is iHeart Radio not growing? And why is Cumulus down 22%? And CBS? (according to Edison Research)
Clearly, online streaming is not working for terrestrial radio group operators, at least not for iHeart (formerly known as Clear Channel), Cumulus, and CBS. Here is an article from The Infinite Dial, Thoughts on Internet Radio metrics, from Larry Rosin of Edison Research. Click here. Highlights and quotes from the article: So the question is: “Why?” It […]
Top Brand Tweets of 2014
According to AdAge Magazine, here are the top brand tweets of 2014. Details here. […]
CEO Scolds the Wireless Industry, Makes Market Share Grab
If you are looking for ideas to increase your market share, here is what one CEO is doing to grab market share in the wireless industry, from MacRumors.com: “”Can you imagine your gas station siphoning unused gas from your car each month? The US wireless industry is even worse,” said John Legere, president and CEO […]