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Streamers Show Strong Ties with Traditional TV

With all of the news about the trending of streaming these days, this article from Nielsen Newswire might surprise you. […]

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Interactive Advertising Bureau Rolls Out Primer On Advanced TV Targeting

Want to learn more about the interactive landscape? Click here for a detailed article from MediaPost. […]

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Online Streaming Continues to Bite Broadcast TV

Media Post reports, “Although Netflix is not ad-supported and has nothing to do with TV marketers, the subscription video service is having a major effect on other networks’ TV advertising, according to a report.” Read how many billions here: […]

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Who Is Watching TV Now?

The advent of digital video has meant that traditional TV is increasingly losing ground to newer media channels. But although broadcast TV is getting long in the tooth, it still remains the top media channel worldwide, when measured by consumption, according to new data from Salesforce. Details here from eMarketer. […]

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Nielsen Ratings Releases Ratings Academy

This is a great resource guide to help better understand the entire ratings process. Consumers have access to more information than ever before, 24 hours a day, 7 days a week. As advertisers and content owners plan and disseminate their messages, it’s important that they have insight into what consumers see, read, hear and where […]

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YouTube Growing Fast in the Living Room

YouTube is fast becoming the second, and perhaps soon to be, the first TV screen of choice. Ad Age Magazine spills the details here. […]

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Hashtags Are Leaving Spot TV

Brands are more concerned than ever about better control over the dialogue of their brands. This is why the hashtag is fading fast from commercials. Details here from AdAge Magazine. […]

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Twitter Jumps In and Offers Advertiser Guarantees on Delivery

More and more, advertisers want proof that they money that they spend is actually being delivered and viewed. Twitter now offers advertiser guarantees like television, a good move for buyers of media. Twitter has been working closely with Dentsu Aegis Network to develop its first guaranteed ad product, which lets brands order a set amount […]

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Total Content Ratings (TCR) Begin to Release

Total Content Ratings (TCR) from Nielsen have the power to let us take a deep dive into all of the platforms where someone watches content. CBS Television is the first to release numbers that show a dramatic increase in viewership. Click here for the good news. […]

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Facebook Now Giving Guarantees for Advertisers

This is good news for the advertising industry using Media Ratings Counsel (MRC) criteria. Details here. […]

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