Update to Online Streaming Measurement
4/10/15: RAIN News Reports additional details: “Triton Digital has received certification for inclusion of Nielsen audience measurement technology in Triton streaming audio players, the company announced this afternoon. This development enables Nielsen to measure online streaming metrics of its broadcast clients through Triton’s streaming suite on desktop, Android, and iOS. It is the fourth time […]
Big News for Online Ratings Measurement
4/10/15 – From Inside Radio, it’s reported that “Triton and Nielsen Join Digital Hands. Triton Digital may compete with Nielsen on the audience measurement front, but as a streaming services vendor to broadcasters it will make it easier for stations to be measured by its rival. Triton confirms it will integrate Nielsen software into its audio […]
PANDORA Has New Competition for Ad Dollars
Just announced from RAIN Daily Digest: “Spotify today announced the launch of a geo-targeted advertising platform for its ad-supported freemium service level. The initial rollout includes the top 15 listening markets. Launch partner Triton Digital provides verification metrics through its Webcast Local Metrics product. We spoke to Spotify ad exec Brian Benedik.” Details here. We are following this […]
What Is Radio Afraid Of?
This article shows how upset terrestrial radio stations are about how PANDORA is taking audience share and revenue from them. Even though this story talks about STRATA changing its ranker display system, no one can deny the significant audience that PANDORA has. The new ranking system actually highlights how strong PANDORA is as opposed to […]
What is Terrestrial Radio Afraid Of?
According to RAIN NEWS, Nielsen Audio (who recently bought the Arbitron Ratings Company) has already developed the app to deliver streaming radio ratings. “Broadcasters as a group might not be eager to widen the competitve field by introducing integrated metrics that allow ad buyers to agnostically build campaigns on both sides of the fence.” So, […]
Catching Another Case of Media Vendor Unfairness
This can happen in any market (and does): “jam and cram” scheduling of commercials. Because we ask for all of our clients’ commercial spot times in advance of airing in all markets, we can catch these careless or “unintentional” blunders before they bill and get the spots more evenly spaced or moved. If the program […]
Rating Council Lifts Lid On ‘Viewability,’ Establishes Common Online Ad Currency
From MediaDaily News, this is a significant advance in what establishes viewable impressions for the purpose of media buying. Read the article here. […]
How to Know if a Make-Good Media Offer is Fair to You
When commercials are ordered to run across across varied platforms like TV, Radio, Cable, Online Audio or Video, invariably some commercials will not run as originally ordered. This can happen due to a variety of issues including technical glitches, or even more likely, your commercial being “bumped out (pre-empted)” for an advertiser who is willing […]
PANDORA Continues to Soar
From Kurt Hanson’s RAIN News, “Within the ranking, the best nominal month-over-month success belonged to market leader PANDORA, which dramatically led the top-20 field by gaining…”, Click here to read the article. Large radio group broadcasters such as Clear Channel, CBS, and Cumulus come nowhere close. […]
6 Times Bigger Listenership than the Largest Radio Group Operator in the USA
Just how big is Pandora in terms of its listenership? Click here to see the chart from Radio and Television Business Report: […]