Why is iHeart Radio not growing? And why is Cumulus down 22%? And CBS? (according to Edison Research)
Clearly, online streaming is not working for terrestrial radio group operators, at least not for iHeart (formerly known as Clear Channel), Cumulus, and CBS. Here is an article from The Infinite Dial, Thoughts on Internet Radio metrics, from Larry Rosin of Edison Research. Click here. Highlights and quotes from the article: So the question is: “Why?” It […]
Top Brand Tweets of 2014
According to AdAge Magazine, here are the top brand tweets of 2014. Details here. […]
Broadcast Wins a Battle Over Ad Skipping
From Media Life Magazine, “Dish suspending AutoHop on CBS stations and networks.” This is good news for broadcasters and for advertisers. Details here. […]
Click Fraud in Advertising
From Media Life Magazine, “…the two biggest issues facing the online advertising market today, and they are inextricably linked: viewability and fraud.” Details here. […]
Study: Twitter Marketing Drives $716 Million in Car Sales
According to a study printed in Ad Age Magazine, “Luxury compact autos generated $17.80 in revenue for every $1 invested, while volume midsize cars generated $7.90 for each $1 invested.” Just shows how powerful social media continues to be. Details here. […]
What Is Radio Afraid Of?
This article shows how upset terrestrial radio stations are about how PANDORA is taking audience share and revenue from them. Even though this story talks about STRATA changing its ranker display system, no one can deny the significant audience that PANDORA has. The new ranking system actually highlights how strong PANDORA is as opposed to […]
Can You Really Trust the Impressions Advertising That You Are Paying For?
AppNexus, the industry’s uber-exchange…today, as much as 30 to 40% of the total impression volume flowing through AppNexus is impossible to verify. Not necessarily fraud, but not not-fraud. Complete article from Ad Exchanger here. […]
What is Terrestrial Radio Afraid Of?
According to RAIN NEWS, Nielsen Audio (who recently bought the Arbitron Ratings Company) has already developed the app to deliver streaming radio ratings. “Broadcasters as a group might not be eager to widen the competitve field by introducing integrated metrics that allow ad buyers to agnostically build campaigns on both sides of the fence.” So, […]
Are You Getting Snookered on Advertising Rates with “Political” Rhetoric?
Is the media you’re buying playing “political rate games” with you by saying your rate is too low because the rate would “violate the lowest unit rate rule for qualified political candidates?” While your offered rate may be too low in some cases, in other cases your rate would NOT place the station in jeopardy […]
Ever Wonder How Much Fraud There Is In Digital Marketing?
Article from ClickZ: MRC to Issue Guidelines for Non-Human Traffic. Read the article here. […]