Category: Analytics

How to Know If You Are Over-Paying (and By How Much) for Your Television Advertising

Learn in about 2 minutes how much you may be over-paying when you buy television advertising. If you do not have the answers to these questions, you are over-paying. Watch here. Press the play button (little triangle by the time line) to start the video. […]

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How PANDORA Radio Works with Its Local Targeting

Here is how PANDORA Radio works with its local targeting in the same markets where we are buying PANDORA and how we will be buying for you if not already. Article here [update: article appears to be no longer available, but in the event it is re-posted, here is the link]: http://www.kurthanson.com/news/pandora-sales-vp-explains-local-ad-strategy-twin-cities-business-journal. Apple Radio will be here […]

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Major Television Outlet at First Denies and Then Admits Under-Delivery is Owed

After first denying and sending us reports from “their” system, this outlet admits within one day that under-delivery actually IS owed to our client for their outlet’s failure to achieve at least a 90% delivery in rating points/impressions on a recent schedule that we bought. Our audit showed they owed. Never take a vendor’s word […]

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Are You Buying Pandora Internet Radio?

If not, you should be. No matter what Pandora playlist or Pandora radio station listeners choose to make up to serve what they want to hear and when they want to hear it, your commercial runs across all platforms of all listeners for the geo-targeted area you want and for the age group that you […]

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Are Your Media Buys Being Frozen?

Are your buys being frozen? Once you or your buyer places a media schedule, especially on television, there may be make-goods offered for preemptions especially in high demand areas such as news and if special events such as The Olympics, NCAA March Madness, and other events impact the availability of inventory. Some of those make-goods […]

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Mom & Pops Beat Walmart on Facebook

You don’t have to be Walmart to reign as the social media king of your market. Take a look at this article from AdAge Magazine. Click here. […]

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Trust But Verify

When we enter orders, we always ask for a sales order confirmation so that we can compare what we bought versus how the media entered the order. A media rep’s best of intentions can still cause an order to be entered incorrectly, and if you do not catch it immediately, you could be running (or […]

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Five Ways to Get an App Into Apple’s Top 10

From Ad Age Media Buzz: click here to find 5 ways to get an app into Apple’s Top 10. […]

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Are You Really Getting What You Paid For?

With consolidation on a rapid pace, we are now finding a number of radio invoices (and some TV) that are missing elements that have been bought, but no one at the station is telling us that they weren’t run. And if you pay cash-in-advance, we haven’t found one station yet to own up on missed […]

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What’s Wrong with Facebook? They want GM Back.

General Motors fired Facebook recently, and Facebook has been working hard to get them back. Maybe GM knows something about Facebook that other advertisers don’t. Click here for details, from Media Post Publications. […]

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