Category: Analytics

Click-Through Rates May Matter Even Less Than We Thought

From Ad Age Digital, this may turn “click-through” on its ear. Read more here. […]

Read More…

Look at the Ratings for Brand Perception

Brand Index is a site that tracks public perception of thousands of brands across the world each every day. If you ever wondered what causes ratings to rise and fall, and how brands recover, this site is for you. Click here to view. […]

Read More…

The Drivers Behind 2011’s Most Successful Launches

From Marketing Daily, also talks about interesting trends. Click here. […]

Read More…

Art of the Super Bowl Ad: Father of Super Bowl Spots

From Ad Age Magazine, watch this video on the Father of Super Bowl spots. What you hear might amaze you. Click here. […]

Read More…

Do You Know What Happens To The Listenership of Your Ad When Commercials Come On?

In an alarming but somewhat expected study about what happens to the listenership of your commercial in a commercial break, you can see for yourself¬†when you click here to read the article. With a loss of audience around 15% in some cases, you should be paying 15% less if the audience is 15% less. Hold […]

Read More…

The Rewards and Pitfalls of Global Social-Media Campaigns

Social media is a key part of any marketing campaign these days, but a major challenge with the channel is achieving wide reach while still crafting appropriate messaging by region or country, executives speaking at Advertising Week said. Good article and also introduces you to social media measurement services. Click here to read the article […]

Read More…