Trust But Verify
When we enter orders, we always ask for a sales order confirmation so that we can compare what we bought versus how the media entered the order. A media rep’s best of intentions can still cause an order to be entered incorrectly, and if you do not catch it immediately, you could be running (or […]
Five Ways to Get an App Into Apple’s Top 10
From Ad Age Media Buzz: click here to find 5 ways to get an app into Apple’s Top 10. […]
Are You Really Getting What You Paid For?
With consolidation on a rapid pace, we are now finding a number of radio invoices (and some TV) that are missing elements that have been bought, but no one at the station is telling us that they weren’t run. And if you pay cash-in-advance, we haven’t found one station yet to own up on missed […]
What’s Wrong with Facebook? They want GM Back.
General Motors fired Facebook recently, and Facebook has been working hard to get them back. Maybe GM knows something about Facebook that other advertisers don’t. Click here for details, from Media Post Publications. […]
Do You Know What You are REALLY Buying with Website Statistics?
If an advertising seller is trying to sell you the power of their website delivery, touting how many unique visitors and unique pages they serve up over a 30-day period, ask this question: “How many of those unique visitors are in the marketing area where my customers are?” If the media vendor cannot prove the […]
How to Grow Your Brand on Facebook
Facebook recently ran a month-long study that looked at more than 1,200 posts from 23 brands. Details are in this article from Ad Age DIGITAL. Click here. […]
Click-Through Rates May Matter Even Less Than We Thought
From Ad Age Digital, this may turn “click-through” on its ear. Read more here. […]
Look at the Ratings for Brand Perception
Brand Index is a site that tracks public perception of thousands of brands across the world each every day. If you ever wondered what causes ratings to rise and fall, and how brands recover, this site is for you. Click here to view. […]
The Drivers Behind 2011’s Most Successful Launches
From Marketing Daily, also talks about interesting trends. Click here. […]
Art of the Super Bowl Ad: Father of Super Bowl Spots
From Ad Age Magazine, watch this video on the Father of Super Bowl spots. What you hear might amaze you. Click here. […]