Category: Advertising

Who’s Buying What in Super Bowl 2013

Compiled by Ad Age Magazine, here is who will be advertising and what they will be doing (as far as we know). Click here for the details. […]

Read More…

Can Smart Phones Save Brick and Mortar Stores?

From the Technology section of the New York Times, this article talks about how brick and mortar stores are using smartphone apps to lure customers back into stores in an attempt to dent the influence of Amazon and all on-line order houses. Click here to read the article. […]

Read More…

The Wizard of Banner Ads for Obama

Whether or not you voted for Barack Obama, here is one of his campaign’s media gurus that handled all of the banner ad click images: click here. […]

Read More…

Here Are the 100 Most Influential Women in Advertising

If you ever wondered, now you can know as published by Ad Age Daily. Click here to read about the 100 most influential women in advertising. […]

Read More…

Mom & Pops Beat Walmart on Facebook

You don’t have to be Walmart to reign as the social media king of your market. Take a look at this article from AdAge Magazine. Click here. […]

Read More…

Trust But Verify

When we enter orders, we always ask for a sales order confirmation so that we can compare what we bought versus how the media entered the order. A media rep’s best of intentions can still cause an order to be entered incorrectly, and if you do not catch it immediately, you could be running (or […]

Read More…

Are You Really Getting What You Paid For?

With consolidation on a rapid pace, we are now finding a number of radio invoices (and some TV) that are missing elements that have been bought, but no one at the station is telling us that they weren’t run. And if you pay cash-in-advance, we haven’t found one station yet to own up on missed […]

Read More…

What You Can Learn from JC Penny’s New Marketing Attempts

Some things are better left alone. Read details here from AdAge Blogs. […]

Read More…

Funny TV Ads Don’t Sell Better Than Unfunny Ones — And Can Even Sell Worse, BUT…

From Ad & Marketing News in Ad Age Magazine, click here to find out what being funny in commercials does and doesn’t do. […]

Read More…

What’s Wrong with Facebook? They want GM Back.

General Motors fired Facebook recently, and Facebook has been working hard to get them back. Maybe GM knows something about Facebook that other advertisers don’t. Click here for details, from Media Post Publications. […]

Read More…