Do You Know What You are REALLY Buying with Website Statistics?
If an advertising seller is trying to sell you the power of their website delivery, touting how many unique visitors and unique pages they serve up over a 30-day period, ask this question: “How many of those unique visitors are in the marketing area where my customers are?” If the media vendor cannot prove the […]
How to Grow Your Brand on Facebook
Facebook recently ran a month-long study that looked at more than 1,200 posts from 23 brands. Details are in this article from Ad Age DIGITAL. Click here. […]
Click-Through Rates May Matter Even Less Than We Thought
From Ad Age Digital, this may turn “click-through” on its ear. Read more here. […]
Is Your Radio Rep Telling You What’s REALLY Going On?
In this age of consolidation, many radio stations now run part or most of their programming on auto pilot. That means what sounds like LIVE has actually been prerecorded earlier. For example, what once took a disc-jockey 5 hours to complete a 5-hour air shift can now be done in about 25 minutes through computer […]
Look at the Ratings for Brand Perception
Brand Index is a site that tracks public perception of thousands of brands across the world each every day. If you ever wondered what causes ratings to rise and fall, and how brands recover, this site is for you. Click here to view. […]
Is It Over for the Yellow Pages?
Print media is becoming less relevant every day, and it’s no surprise that the on-line world continues to grow. If you are running a double-truck (2-page ad) or full page ad, we recommend putting those dollars in radio, especially on News/Talk formats, supported by on-line media. AT&T strikes a deal to sell its majority stake […]
Out-of-Home Viewing Boosts Super Bowl XLVI Audience by 21%
COLUMBIA, Md., Feb. 13, 2012 /PRNewswire/ — Arbitron Inc. (NYSE: ARB) today released a report detailing out-of-home audience metrics for NBC’s February 5 telecast of Super Bowl XLVI across 44 of the media markets where the Company’s Portable People Meter™ (PPM™) ratings service is deployed. Of the 123.1 million persons, age 18 and older, in those […]
Art of the Super Bowl Ad: Father of Super Bowl Spots
From Ad Age Magazine, watch this video on the Father of Super Bowl spots. What you hear might amaze you. Click here. […]
Do You Know What Happens To The Listenership of Your Ad When Commercials Come On?
In an alarming but somewhat expected study about what happens to the listenership of your commercial in a commercial break, you can see for yourself when you click here to read the article. With a loss of audience around 15% in some cases, you should be paying 15% less if the audience is 15% less. Hold […]
Why You DON’T Want Your Ad Vendor to Design Your Creative
Assuming you have high frequency (the average number of times that your prospect will be exposed to an ad), almost any properly-targeted media will perform if the creative (the message) is compelling with intrusiveness, is viewed as a spectacular offer with “real” logic to make people believe your offer, and has a time limit (urgency) […]