Why You DON’T Want Your Ad Vendor to Design Your Creative
Assuming you have high frequency (the average number of times that your prospect will be exposed to an ad), almost any properly-targeted media will perform if the creative (the message) is compelling with intrusiveness, is viewed as a spectacular offer with “real” logic to make people believe your offer, and has a time limit (urgency) […]
Nielsen: Time And Place-Shifting Accelerate, Digital Options Boosting TV Viewing
If you’ve ever wondered about how DVR’s and other electronic devices affect the LIVE viewing of TV events, Media Post News has an excellent article. Click here. […]
Reebok Agrees to $25M Settlement Over Butt-Shaping Shoes
Be very sure your advertising claims do not run afoul of the Federal Trade Commission and other government watchdog agencies. Click here to read an article about Reebok’s $25 million settlement from Advertising Age magazine. […]
The Danger of Self-Reference Criterion
One of the biggest problems in all marketing campaigns is failing to get ourselves OUT of the way and allowing our opinions to unduly influence our thought processes. Projecting One’s Own Opinion and Experience Can Be a Very Costly Mistake In the marketing arena, self-reference criterion is using one’s own opinion and experiences to project […]
The 10 Best Ads to Come out of Steve Jobs’ Reign at Apple
You will undoubtedly remember some of the leading-edge Apple ads that have run on TV over the years. You may not have the budgets that Apple has, but if any of these commercials inspire you, you may be able to produce a real winner for your business. Click here to see what real creativity is all […]
How to AVOID paying rate increases
Here are 5 things you can do to eliminate the continual barrage of rate increases for your media. 1. Add up the total dollars you have spent with a particular vendor over the past 5 years, and remind them how much money you have spent. If that amount of money is not worth a no-rate-increase […]
How to Tweet the Right Way
One of the hardest parts of growing a business today is learning how to get a handle on social media such as Twitter and in a way that helps you grow your business the right way. Click here to read a good article from Noah Brier. […]
Don’t Let Ratings Deceive You
You’ve heard the phrase “Beauty’s only skin deep.” You have to peer behind the “veil” of beauty to see what you really have. The same applies to radio ratings. Let’s assume that the metro area you live in is comprised of 8 counties. 8 counties will make up the rating points that are being quoted […]
Keeping Your On-Line Ads Away from Objectionable Content
If you are making on-line buys, do you know whose ads are running next to, or in the same area as, your ads? What you don’t know could hurt you. Click here for a good article on how to avoid brand embarrassment. […]
The World’s Most Innovative Companies 2011
From Fast Company, here is an inspirational look into the World’s Most Innovative Companies for 2011. Click here to read the article. […]