Category: Advertising

Why Advertising Is Rarely Scalable

A great Monday Morning Memo from the Wizard of Ads, Roy H. Williams. Most people believe advertising is scalable. These people are right. And they are wrong. SCALABLE:  When a large-scale problem can be solved by the straight-line, linear expansion of a small-scale solution, that solution is scalable…read more by clicking here. If you’d like to receive our free weekly […]

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Why Many Super Bowl Ads Failed to Score

Marketers keep forgetting that the best ads are simple and direct. Read more here. If you’d like to receive our free weekly negotiation tips on how to save money when buying media, click here.   […]

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9 Things You Can’t Do in Advertising

Nine Things You Can’t Do in Advertising if You Want to Stay on Right Side of the Law. This article appeared in Advertising Age, by Irina Slutsky. When advertisers have a problem with a competitor’s claims, they don’t have to go to court. They can turn to the National Advertising Division of the Council of […]

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Welcome to Media Negotiator!

Welcome to the Media Negotiator blog! Enjoy articles that can help you grow your business, slash your advertising costs, get you more for the same dollars you are currently spending, and give you creative ideas that will differentiate you from the competition with top-of-mind awareness. […]

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