Category: Advertising

Keeping Your On-Line Ads Away from Objectionable Content

If you are making on-line buys, do you know whose ads are running next to, or in the same area as, your ads? What you don’t know could hurt you. Click here for a good article on how to avoid brand embarrassment. […]

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The World’s Most Innovative Companies 2011

From Fast Company, here is an inspirational look into the World’s Most Innovative Companies for 2011. Click here to read the article. […]

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Calculating the ROI of Social Media

If you ever wondered how to calculate the return on investment (ROI) of social media, click here for a good primer on the subject. […]

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Why Your Advertising Isn’t Working

Here’s a good article from the archives that can help you understand why your advertising is not working. While there are other reasons as well, this article is a good primer. Click here to read. If you’d like to receive our free weekly negotiation tips on how to save money when buying media, click here. […]

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When It Comes to Ad Avoidance, the DVR Is Not the Problem

This is a surprising blog about the topic of ad avoidance and what people are doing when TV ads are running. Click here to read the entire story from Ad Age. If you’d like to receive our free weekly negotiation tips on how to save money when buying media, click here. […]

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The Most Dangerous Expression in Advertising

The most dangerous expression in advertising may be “I like it!” Read this article from Ad Age by clicking here. If you’d like to receive our free weekly negotiation tips on how to save money when buying media, click here. […]

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See the Most Effective Magazine Ads of 2010

Click here to see the magazine ads that best moved readers toward purchase, according to GfK MRI Starch Advertising Research. If you’d like to receive our free weekly negotiation tips on how to save money when buying media, click here. […]

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How Do I Get People to Like My Brand on Facebook?

With all of the social media options out there and the confusion about how to get it to work, click here to read this article about how to make Facebook work for you. You may be asked to register (for free) to access the article, but this article is well worth the registration. If you’d like to […]

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Why Advertising Is Rarely Scalable

A great Monday Morning Memo from the Wizard of Ads, Roy H. Williams. Most people believe advertising is scalable. These people are right. And they are wrong. SCALABLE:  When a large-scale problem can be solved by the straight-line, linear expansion of a small-scale solution, that solution is scalable…read more by clicking here. If you’d like to receive our free weekly […]

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Why Many Super Bowl Ads Failed to Score

Marketers keep forgetting that the best ads are simple and direct. Read more here. If you’d like to receive our free weekly negotiation tips on how to save money when buying media, click here.   […]

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