Out-of-Home Viewing Boosts Super Bowl XLVI Audience by 21%

Out-of-Home Viewing Boosts Super Bowl XLVI Audience by 21%

John Haggard

COLUMBIA, Md., Feb. 13, 2012 /PRNewswire/ — Arbitron Inc. (NYSE: ARB) today released a report detailing out-of-home audience metrics for NBC’s February 5 telecast of Super Bowl XLVI across 44 of the media markets where the Company’s Portable People Meter™ (PPM™) ratings service is deployed.

Of the 123.1 million persons, age 18 and older, in those PPM measured markets, 11.9 million watched the NFL championship game outside of their homes.  The out-of-home audience delivered a 20.7 percent lift to the reported in-home viewing audience of 57.5 million viewers, age 18 and older, in those 44 Arbitron PPM markets. Read more here.