Online Streaming Continues to Bite Broadcast TV
Media Post reports, “Although Netflix is not ad-supported and has nothing to do with TV marketers, the subscription video service is having a major effect on other networks’ TV advertising, according to a report.” Read how many billions here: […]
Who Is Watching TV Now?
The advent of digital video has meant that traditional TV is increasingly losing ground to newer media channels. But although broadcast TV is getting long in the tooth, it still remains the top media channel worldwide, when measured by consumption, according to new data from Salesforce. Details here from eMarketer. […]
Nielsen Ratings Releases Ratings Academy
This is a great resource guide to help better understand the entire ratings process. Consumers have access to more information than ever before, 24 hours a day, 7 days a week. As advertisers and content owners plan and disseminate their messages, it’s important that they have insight into what consumers see, read, hear and where […]
YouTube Growing Fast in the Living Room
YouTube is fast becoming the second, and perhaps soon to be, the first TV screen of choice. Ad Age Magazine spills the details here. […]
Hashtags Are Leaving Spot TV
Brands are more concerned than ever about better control over the dialogue of their brands. This is why the hashtag is fading fast from commercials. Details here from AdAge Magazine. […]
Twitter Jumps In and Offers Advertiser Guarantees on Delivery
More and more, advertisers want proof that they money that they spend is actually being delivered and viewed. Twitter now offers advertiser guarantees like television, a good move for buyers of media. Twitter has been working closely with Dentsu Aegis Network to develop its first guaranteed ad product, which lets brands order a set amount […]
Total Content Ratings (TCR) Begin to Release
Total Content Ratings (TCR) from Nielsen have the power to let us take a deep dive into all of the platforms where someone watches content. CBS Television is the first to release numbers that show a dramatic increase in viewership. Click here for the good news. […]
Facebook Now Giving Guarantees for Advertisers
This is good news for the advertising industry using Media Ratings Counsel (MRC) criteria. Details here. […]
Snapchat Goes Big League with the Ability to Offer TV Ratings
Advertisers demand third-party verification metrics for the advertising dollars spent, and now Snapchat is offering ratings data from Nielsen as proof of audience delivery. But as one advertiser stated in this Ad Age article, a Snapchat impression is not the same as a 30-second TV impression. Read details here. […]
Advertisers Can Now Target YouTube Ads Based on People’s Google Search Histories
Ways to reach potential customers continues to evolve. Google is going to let advertisers target YouTube ads based on people’s search histories, giving brands a whole new perspective into the consumer mindset. Details here. […]