Click Fraud in Advertising
From Media Life Magazine, “…the two biggest issues facing the online advertising market today, and they are inextricably linked: viewability and fraud.” Details here. […]
Facebook Is for Republicans; Twitter Is for Democrats
Another story from Ad Age Magazine. But there is caution. Details here. […]
Study: Twitter Marketing Drives $716 Million in Car Sales
According to a study printed in Ad Age Magazine, “Luxury compact autos generated $17.80 in revenue for every $1 invested, while volume midsize cars generated $7.90 for each $1 invested.” Just shows how powerful social media continues to be. Details here. […]
What Is Radio Afraid Of?
This article shows how upset terrestrial radio stations are about how PANDORA is taking audience share and revenue from them. Even though this story talks about STRATA changing its ranker display system, no one can deny the significant audience that PANDORA has. The new ranking system actually highlights how strong PANDORA is as opposed to […]
Company President Says Ads ‘Missed the Mark’ – Dealer Outcry
Don’t be too quick to rush to market with a new ad campaign. See what happened to Edmunds.com. From AdAge, read the article here. […]
Nashville Radio Station Accused of “Kowtowing” to a Larger Client, Defamed and Disparaged
Always want to be very careful about what you are saying about your competition. Whether or not this lawsuit has merit, there are lessons to learn. From Tom Taylor NOW Radio’s Daily Management Newsletter (Oct 13, 2014): The September 26 NOW Newsletter carried the story about advertiser Service Jewelry claiming that Cumulus defamed and disparaged […]
How Many 18-34’s Year-Olds Are REALLY Watching Broadcast TV?
The answer might surprise you. Details from MediaPost here. […]
Can You Really Trust the Impressions Advertising That You Are Paying For?
AppNexus, the industry’s uber-exchange…today, as much as 30 to 40% of the total impression volume flowing through AppNexus is impossible to verify. Not necessarily fraud, but not not-fraud. Complete article from Ad Exchanger here. […]
What is Terrestrial Radio Afraid Of?
According to RAIN NEWS, Nielsen Audio (who recently bought the Arbitron Ratings Company) has already developed the app to deliver streaming radio ratings. “Broadcasters as a group might not be eager to widen the competitve field by introducing integrated metrics that allow ad buyers to agnostically build campaigns on both sides of the fence.” So, […]
Are You Getting Snookered on Advertising Rates with “Political” Rhetoric?
Is the media you’re buying playing “political rate games” with you by saying your rate is too low because the rate would “violate the lowest unit rate rule for qualified political candidates?” While your offered rate may be too low in some cases, in other cases your rate would NOT place the station in jeopardy […]