FTC: No, Agencies Can’t Ask Staffers to Casually Tweet Nice Things About Clients
From AdWeek Magazine, a cautionary tale about disclosure in social media: “As brands push their messages through social media platforms like Twitter, the Federal Trade Commission is reminding marketers they need to disclose any bias on their promotional materials—even if they only have 140 characters to do so. Last week, the FTC and Deutsch L.A. reached a […]
PANDORA Has New Competition for Ad Dollars
Just announced from RAIN Daily Digest: “Spotify today announced the launch of a geo-targeted advertising platform for its ad-supported freemium service level. The initial rollout includes the top 15 listening markets. Launch partner Triton Digital provides verification metrics through its Webcast Local Metrics product. We spoke to Spotify ad exec Brian Benedik.” Details here. We are following this […]
Click Fraud in Advertising
From Media Life Magazine, “…the two biggest issues facing the online advertising market today, and they are inextricably linked: viewability and fraud.” Details here. […]
Facebook Is for Republicans; Twitter Is for Democrats
Another story from Ad Age Magazine. But there is caution. Details here. […]
Study: Twitter Marketing Drives $716 Million in Car Sales
According to a study printed in Ad Age Magazine, “Luxury compact autos generated $17.80 in revenue for every $1 invested, while volume midsize cars generated $7.90 for each $1 invested.” Just shows how powerful social media continues to be. Details here. […]
What Is Radio Afraid Of?
This article shows how upset terrestrial radio stations are about how PANDORA is taking audience share and revenue from them. Even though this story talks about STRATA changing its ranker display system, no one can deny the significant audience that PANDORA has. The new ranking system actually highlights how strong PANDORA is as opposed to […]
Company President Says Ads ‘Missed the Mark’ – Dealer Outcry
Don’t be too quick to rush to market with a new ad campaign. See what happened to Edmunds.com. From AdAge, read the article here. […]
Nashville Radio Station Accused of “Kowtowing” to a Larger Client, Defamed and Disparaged
Always want to be very careful about what you are saying about your competition. Whether or not this lawsuit has merit, there are lessons to learn. From Tom Taylor NOW Radio’s Daily Management Newsletter (Oct 13, 2014): The September 26 NOW Newsletter carried the story about advertiser Service Jewelry claiming that Cumulus defamed and disparaged […]
How Many 18-34’s Year-Olds Are REALLY Watching Broadcast TV?
The answer might surprise you. Details from MediaPost here. […]
Can You Really Trust the Impressions Advertising That You Are Paying For?
AppNexus, the industry’s uber-exchange…today, as much as 30 to 40% of the total impression volume flowing through AppNexus is impossible to verify. Not necessarily fraud, but not not-fraud. Complete article from Ad Exchanger here. […]