Why is iHeart Radio not growing? And why is Cumulus down 22%? And CBS? (according to Edison Research)
Clearly, online streaming is not working for terrestrial radio group operators, at least not for iHeart (formerly known as Clear Channel), Cumulus, and CBS. Here is an article from The Infinite Dial, Thoughts on Internet Radio metrics, from Larry Rosin of Edison Research. Click here. Highlights and quotes from the article: So the question is: “Why?” It […]
Top Brand Tweets of 2014
According to AdAge Magazine, here are the top brand tweets of 2014. Details here. […]
What Happened to You Tube When Taylor Swift Pulled Her Music from Spotify
This is an another example of how fast things move online in terms of where people go to find the content they want. Details here from Kurt Hanson’s Radio & Internet News. […]
CEO Scolds the Wireless Industry, Makes Market Share Grab
If you are looking for ideas to increase your market share, here is what one CEO is doing to grab market share in the wireless industry, from MacRumors.com: “”Can you imagine your gas station siphoning unused gas from your car each month? The US wireless industry is even worse,” said John Legere, president and CEO […]
Broadcast Wins a Battle Over Ad Skipping
From Media Life Magazine, “Dish suspending AutoHop on CBS stations and networks.” This is good news for broadcasters and for advertisers. Details here. […]
FTC: No, Agencies Can’t Ask Staffers to Casually Tweet Nice Things About Clients
From AdWeek Magazine, a cautionary tale about disclosure in social media: “As brands push their messages through social media platforms like Twitter, the Federal Trade Commission is reminding marketers they need to disclose any bias on their promotional materials—even if they only have 140 characters to do so. Last week, the FTC and Deutsch L.A. reached a […]
PANDORA Has New Competition for Ad Dollars
Just announced from RAIN Daily Digest: “Spotify today announced the launch of a geo-targeted advertising platform for its ad-supported freemium service level. The initial rollout includes the top 15 listening markets. Launch partner Triton Digital provides verification metrics through its Webcast Local Metrics product. We spoke to Spotify ad exec Brian Benedik.” Details here. We are following this […]
Click Fraud in Advertising
From Media Life Magazine, “…the two biggest issues facing the online advertising market today, and they are inextricably linked: viewability and fraud.” Details here. […]
Facebook Is for Republicans; Twitter Is for Democrats
Another story from Ad Age Magazine. But there is caution. Details here. […]
Study: Twitter Marketing Drives $716 Million in Car Sales
According to a study printed in Ad Age Magazine, “Luxury compact autos generated $17.80 in revenue for every $1 invested, while volume midsize cars generated $7.90 for each $1 invested.” Just shows how powerful social media continues to be. Details here. […]