Is It Over for the Yellow Pages?
Print media is becoming less relevant every day, and it’s no surprise that the on-line world continues to grow. If you are running a double-truck (2-page ad) or full page ad, we recommend putting those dollars in radio, especially on News/Talk formats, supported by on-line media. AT&T strikes a deal to sell its majority stake […]
Out-of-Home Viewing Boosts Super Bowl XLVI Audience by 21%
COLUMBIA, Md., Feb. 13, 2012 /PRNewswire/ — Arbitron Inc. (NYSE: ARB) today released a report detailing out-of-home audience metrics for NBC’s February 5 telecast of Super Bowl XLVI across 44 of the media markets where the Company’s Portable People Meter™ (PPM™) ratings service is deployed. Of the 123.1 million persons, age 18 and older, in those […]
Art of the Super Bowl Ad: Father of Super Bowl Spots
From Ad Age Magazine, watch this video on the Father of Super Bowl spots. What you hear might amaze you. Click here. […]
Do You Know What Happens To The Listenership of Your Ad When Commercials Come On?
In an alarming but somewhat expected study about what happens to the listenership of your commercial in a commercial break, you can see for yourself when you click here to read the article. With a loss of audience around 15% in some cases, you should be paying 15% less if the audience is 15% less. Hold […]
Why You DON’T Want Your Ad Vendor to Design Your Creative
Assuming you have high frequency (the average number of times that your prospect will be exposed to an ad), almost any properly-targeted media will perform if the creative (the message) is compelling with intrusiveness, is viewed as a spectacular offer with “real” logic to make people believe your offer, and has a time limit (urgency) […]
Nielsen: Time And Place-Shifting Accelerate, Digital Options Boosting TV Viewing
If you’ve ever wondered about how DVR’s and other electronic devices affect the LIVE viewing of TV events, Media Post News has an excellent article. Click here. […]
The Rewards and Pitfalls of Global Social-Media Campaigns
Social media is a key part of any marketing campaign these days, but a major challenge with the channel is achieving wide reach while still crafting appropriate messaging by region or country, executives speaking at Advertising Week said. Good article and also introduces you to social media measurement services. Click here to read the article […]
Reebok Agrees to $25M Settlement Over Butt-Shaping Shoes
Be very sure your advertising claims do not run afoul of the Federal Trade Commission and other government watchdog agencies. Click here to read an article about Reebok’s $25 million settlement from Advertising Age magazine. […]
Posting to Facebook: The Truth About Third-Party Applications
If you are using social media and posting using “blast” programs to automatically post to multiple platforms, here is a good article from Michael Lazerow. Click here. […]
The Danger of Self-Reference Criterion
One of the biggest problems in all marketing campaigns is failing to get ourselves OUT of the way and allowing our opinions to unduly influence our thought processes. Projecting One’s Own Opinion and Experience Can Be a Very Costly Mistake In the marketing arena, self-reference criterion is using one’s own opinion and experiences to project […]