9 Things You Can’t Do in Advertising

Nine Things You Can’t Do in Advertising if You Want to Stay on Right Side of the Law. This article appeared in Advertising Age, by Irina Slutsky. When advertisers have a problem with a competitor’s claims, they don’t have to go to court. They can turn to the National Advertising Division of the Council of […]

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Welcome to Media Negotiator!

Welcome to the Media Negotiator blog! Enjoy articles that can help you grow your business, slash your advertising costs, get you more for the same dollars you are currently spending, and give you creative ideas that will differentiate you from the competition with top-of-mind awareness. […]

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