A great Monday Morning Memo from the Wizard of Ads, Roy H. Williams. Most people believe advertising is scalable. These people are right. And they are wrong. SCALABLE: When a large-scale problem can be solved by the straight-line, linear expansion of a small-scale solution, that solution is scalable…read more by clicking here. If you’d like to receive our free weekly negotiation tips on how to save money when buying media, click here.