Nine Things You Can’t Do in Advertising if You Want to Stay on Right Side of the Law. This article appeared in Advertising Age, by Irina Slutsky. When advertisers have a problem with a competitor’s claims, they don’t have to go to court. They can turn to the National Advertising Division of the Council of Better Business Bureaus, a self-regulating body established in 1971 to deal with false or misleading advertising claims. The NAD can also file a challenge against an advertiser on its own. Click here to read the entire article. If you’d like to receive our free weekly negotiation tips on how to save money when buying media, click here.