Can You Really Trust the Impressions Advertising That You Are Paying For?
AppNexus, the industry’s uber-exchange…today, as much as 30 to 40% of the total impression volume flowing through AppNexus is impossible to verify. Not necessarily fraud, but not not-fraud. Complete article from Ad Exchanger here. […]
What is Terrestrial Radio Afraid Of?
According to RAIN NEWS, Nielsen Audio (who recently bought the Arbitron Ratings Company) has already developed the app to deliver streaming radio ratings. “Broadcasters as a group might not be eager to widen the competitve field by introducing integrated metrics that allow ad buyers to agnostically build campaigns on both sides of the fence.” So, […]
Are You Getting Snookered on Advertising Rates with “Political” Rhetoric?
Is the media you’re buying playing “political rate games” with you by saying your rate is too low because the rate would “violate the lowest unit rate rule for qualified political candidates?” While your offered rate may be too low in some cases, in other cases your rate would NOT place the station in jeopardy […]
Ever Wonder How Much Fraud There Is In Digital Marketing?
Article from ClickZ: MRC to Issue Guidelines for Non-Human Traffic. Read the article here. […]
This Is How Pandora Has Changed Audio Advertising
How real is the size of PANDORA’s audience, and what about their claims? Hear from Doug Sterne, VP of Audio Sales at PANDORA and who formerly worked for Clear Channel, CBS, and others. View here: Mark Ramsey, host of the event, says “You’ll particularly enjoy Doug’s response when asked why Nielsen can’t – or won’t […]
Apple’s In-House Advertisements Scoring Lower Than Its Outsourced Ads
From MacRumors.com: Sometimes when we try to work on ourselves, the results are a lot worse than if we were to let others who know a lot more than we do work on us. Read here. […]
Catching Another Case of Media Vendor Unfairness
This can happen in any market (and does): “jam and cram” scheduling of commercials. Because we ask for all of our clients’ commercial spot times in advance of airing in all markets, we can catch these careless or “unintentional” blunders before they bill and get the spots more evenly spaced or moved. If the program […]
Unfair
See what media advertising vendors do to their own clients here. […]
Facebook CTRs Rise 20%, Ad Impressions Soar 41%
From Media Post/Social Media & Marketing Daily, Facebook is perfecting the art of monetization. Read about Facebook’s ad CTR (click-through rate) jumping 160% year-over-year and 20% quarter-over-quarter. Click here. […]
Advertisers Spend More on Facebook but Twitter Performs Better
From the Wall Street Journal’s Digits Tech News & Analysis, read details here. […]