Is the TV Station(s) You Are Buying Covering Up?
Every season that there is severe weather, you will find some TV stations that cover up the lower third of your commercial with weather “crawls” — updates on school closings, severe weather, and the like. The Lower Third is that area of the video screen where typically your contact information is, such as your website […]
Top Ten Most Liked New Commercials, 2012 (YTD), from Nielsen
Some of the year’s most-liked TV ads might surprise you! Click here to see Nielsen’s lists of most-liked ads and product integrations of 2012. […]
Who’s Buying What in Super Bowl 2013
Compiled by Ad Age Magazine, here is who will be advertising and what they will be doing (as far as we know). Click here for the details. […]
Steve Jobs at the D: All Things Digital Conferences (Video)
Lots of wisdom for business. Recommended listens! Click here for the access link. […]
Can Smart Phones Save Brick and Mortar Stores?
From the Technology section of the New York Times, this article talks about how brick and mortar stores are using smartphone apps to lure customers back into stores in an attempt to dent the influence of Amazon and all on-line order houses. Click here to read the article. […]
The Wizard of Banner Ads for Obama
Whether or not you voted for Barack Obama, here is one of his campaign’s media gurus that handled all of the banner ad click images: click here. […]
Here Are the 100 Most Influential Women in Advertising
If you ever wondered, now you can know as published by Ad Age Daily. Click here to read about the 100 most influential women in advertising. […]
Mom & Pops Beat Walmart on Facebook
You don’t have to be Walmart to reign as the social media king of your market. Take a look at this article from AdAge Magazine. Click here. […]
Trust But Verify
When we enter orders, we always ask for a sales order confirmation so that we can compare what we bought versus how the media entered the order. A media rep’s best of intentions can still cause an order to be entered incorrectly, and if you do not catch it immediately, you could be running (or […]
Five Ways to Get an App Into Apple’s Top 10
From Ad Age Media Buzz: click here to find 5 ways to get an app into Apple’s Top 10. […]