Is MySpace on the Way Back?
Here is what OnLine Media Daily has to say. Click here. […]
Nielsen Ratings Announces Its First Mobile Consumer App
See trends across a variety of category lists. Read the article here from Fierce Cable: […]
The Problem with Your Elevator Pitch — and How to Fix It
If you’re wanting to learn how to QUICKLY tell someone what you do in your career in just a few seconds, here is a good article from Deborah Grayson Riegel that recently appeared in Fast Company. Read it here: […]
How to Know If You Are Over-Paying (and By How Much) for Your Television Advertising
Learn in about 2 minutes how much you may be over-paying when you buy television advertising. If you do not have the answers to these questions, you are over-paying. Watch here. Press the play button (little triangle by the time line) to start the video. […]
How PANDORA Radio Works with Its Local Targeting
Here is how PANDORA Radio works with its local targeting in the same markets where we are buying PANDORA and how we will be buying for you if not already. Article here [update: article appears to be no longer available, but in the event it is re-posted, here is the link]: http://www.kurthanson.com/news/pandora-sales-vp-explains-local-ad-strategy-twin-cities-business-journal. Apple Radio will be here […]
Major Television Outlet at First Denies and Then Admits Under-Delivery is Owed
After first denying and sending us reports from “their” system, this outlet admits within one day that under-delivery actually IS owed to our client for their outlet’s failure to achieve at least a 90% delivery in rating points/impressions on a recent schedule that we bought. Our audit showed they owed. Never take a vendor’s word […]
Are You Buying Pandora Internet Radio?
If not, you should be. No matter what Pandora playlist or Pandora radio station listeners choose to make up to serve what they want to hear and when they want to hear it, your commercial runs across all platforms of all listeners for the geo-targeted area you want and for the age group that you […]
5 Headline Templates That Grab Readers
Great article on how to attract attention to your business, from the blog of Michael Hyatt. Click here to find out how you can cut through the noise and chatter to get your message past Broca! […]
Are Your Media Buys Being Frozen?
Are your buys being frozen? Once you or your buyer places a media schedule, especially on television, there may be make-goods offered for preemptions especially in high demand areas such as news and if special events such as The Olympics, NCAA March Madness, and other events impact the availability of inventory. Some of those make-goods […]
Are Changes Being Made Without Your Authorization?
Imagine the gall and arrogance of a person doing this to you: without our permission, a major market radio station recently took it upon themselves to add a music bed to our agency-created spot for one of our client’s voice-only spots. The station production person thought the spot should have music, worried that it might […]