NFL Challenges TV Ratings: ‘Our Audience Is Bigger Than You Think’
In MediaPost, September 4, 2025, the publication says the ratings undercount the true number of people who are watching NFL games, especially the Super Bowl. Despite Nielsen’s updated ‘Big Data + Panel’ model, the NFL insists millions of viewers—especially those watching together or via streaming—aren’t being counted. That gap matters when ad dollars and media […]
Transformational Advertising: Why Features Don’t Sell But Messaging Does
Transform Your Message. Transform Your Results. In today’s digital noise, breakthrough comes from the meaning of messaging. In today’s saturated digital landscape, standing out requires more than just sharing facts—it demands inspiring transformation. Modern consumers aren’t seeking more information; they’re looking for how a product or service can meaningfully enrich their lives. Take a fitness […]
Share of Ear (Audio) for 2024 Report Spells Good News
RadioInk Magazine reports an Edison Research study which said, “Radio continues to dominate ad-supported audio listening, whether at work, home, or in the car – even among Millennials and Gen Z. Edison Research’s full Share of Ear results for 2024 show nearly 90% of ad-supported in-car audio listening belongs to AM/FM.” In addition, Edison reports, […]
New Federal Rules Allow Geo-Targeting for Radio Stations
More good news for advertisers has been announced with the ability to target specific zip code or zone regions using broadcast radio. Radio Ink reported that final approval has been by the Federal Communications Commission (the FCC order can be read here) to “Allow FM Radio Stations to Customize and Differentiate Content Reaching Different Portions […]
Nielsen Ratings for Tik Tok Coming Soon
In a major move for advertisers, AdAge stated: On December 5, 2024, Nielsen announced a collaboration with TikTok to offer cross-media measurement of ad campaign performance in the U.S. This integration enables advertisers and agencies to compare ad performance on TikTok with other platforms across digital, connected TV (CTV), and linear channels. By incorporating TikTok […]
AM/FM radio’s share of total audio listening continues to erode, dropping to 36%
This article from Radio Ink, published on January 3, 2025, reviews the current landscape of all audio listening including radio AM/FM. The FCC opens the Audio Marketplace segment by recognizing terrestrial AM, FM, and low-power FM broadcasters as the “mainstay” of audio programming. As of March 2024, there were 17,370 licensed terrestrial stations in the […]
Nielsen To Reduce Time Spent Listening for Ratings
Reducing Time Required to Listen Nielsen is proposing to reduce the amount of time that is required for a listener to be listening to a radio station (in conjunction with streaming audio listenership for a station) in order to be picked up as listenership in the determination of ratings/impressions. This would be down from the […]
Nielsen Ratings Predicts 2024 Presidential Election
To our knowledge, never before has Nielsen publicly released projections on who would likely win a Presidential race based on who watched the Republican National Convention versus who watched the Democrat National Convention. It’s well-known by now that the Democratic National Convention attracted 15% more Americans than the Republican National Convention, but a special Nielsen […]
Ratings Alternative to Nielsen for Measuring YouTube and YouTube TV
Something we have all been wanting for a long time. Broadcasting + Cable Magazine announces a major upgrade to ratings data and an alternative to Nielsen TV Ratings. The new measurement capability from Comscore includes tracking de-duplicated viewing across all devices. Details here. […]
TikTok First
According to MacRumors, TikTok is the first non-Facebook app to reach 3 billion downloads. “Sensor Tower Store Intelligence data reveals that the app, including its Chinese iOS version called Douyin, was the most downloaded and highest-grossing non-game app globally in the first half of 2021, reaching 383 million first-time installs and an estimated $919.2 million […]