Unfair
See what media advertising vendors do to their own clients here. […]
Advertisers Spend More on Facebook but Twitter Performs Better
From the Wall Street Journal’s Digits Tech News & Analysis, read details here. […]
Rating Council Lifts Lid On ‘Viewability,’ Establishes Common Online Ad Currency
From MediaDaily News, this is a significant advance in what establishes viewable impressions for the purpose of media buying. Read the article here. […]
How Apple Does It
The communications coach for the world most admired brands, Carmine Gallo, author of 7 business books including the international bestseller The Presentation Secrets of Steve Jobs, the award-winning The Innovation Secrets of Steve Jobs and The Apple Experience, the first book to look behind the scenes at the world’s most successful retail store. Read how Apple does […]
Apple Bringing Full-Screen Video iAds to Mobile
From Advertising Age Magazine. Click here to read what an impact this will be on selling products! […]
Big News! Internet Radio Has New Ratings Service MRC-Accredited
Terrestrial radio has a newly official ratings competitor on the local level: Internet radio. We’ve been waiting for it, and now it’s here! Details for a newly MRC-accredited new ratings service detailed in RAIN NEWS: http://rainnews.com/triton-digitals-local-webcast-ratings-receive-media-rating-council-accreditation/ […]
Viewers Don’t Like Celebrity Endorsements
As more and more celebrities’ images get into more and more trouble, no wonder viewers don’t want to see their endorsements. Article from ADWEEK here. […]
PANDORA Continues to Soar
From Kurt Hanson’s RAIN News, “Within the ranking, the best nominal month-over-month success belonged to market leader PANDORA, which dramatically led the top-20 field by gaining…”, Click here to read the article. Large radio group broadcasters such as Clear Channel, CBS, and Cumulus come nowhere close. […]
Twitter changed TV forever on 11/12/13 on NBC’s The Voice
The night that Twitter changed TV. Read the article here from Media Post. […]
Is MySpace on the Way Back?
Here is what OnLine Media Daily has to say. Click here. […]