Are You Really Getting What You Paid For?
With consolidation on a rapid pace, we are now finding a number of radio invoices (and some TV) that are missing elements that have been bought, but no one at the station is telling us that they weren’t run. And if you pay cash-in-advance, we haven’t found one station yet to own up on missed […]
What’s Wrong with Facebook? They want GM Back.
General Motors fired Facebook recently, and Facebook has been working hard to get them back. Maybe GM knows something about Facebook that other advertisers don’t. Click here for details, from Media Post Publications. […]
Do You Know What You are REALLY Buying with Website Statistics?
If an advertising seller is trying to sell you the power of their website delivery, touting how many unique visitors and unique pages they serve up over a 30-day period, ask this question: “How many of those unique visitors are in the marketing area where my customers are?” If the media vendor cannot prove the […]
How to Grow Your Brand on Facebook
Facebook recently ran a month-long study that looked at more than 1,200 posts from 23 brands. Details are in this article from Ad Age DIGITAL. Click here. […]
Click-Through Rates May Matter Even Less Than We Thought
From Ad Age Digital, this may turn “click-through” on its ear. Read more here. […]
Look at the Ratings for Brand Perception
Brand Index is a site that tracks public perception of thousands of brands across the world each every day. If you ever wondered what causes ratings to rise and fall, and how brands recover, this site is for you. Click here to view. […]
The Drivers Behind 2011’s Most Successful Launches
From Marketing Daily, also talks about interesting trends. Click here. […]
Art of the Super Bowl Ad: Father of Super Bowl Spots
From Ad Age Magazine, watch this video on the Father of Super Bowl spots. What you hear might amaze you. Click here. […]
Do You Know What Happens To The Listenership of Your Ad When Commercials Come On?
In an alarming but somewhat expected study about what happens to the listenership of your commercial in a commercial break, you can see for yourself when you click here to read the article. With a loss of audience around 15% in some cases, you should be paying 15% less if the audience is 15% less. Hold […]
The Rewards and Pitfalls of Global Social-Media Campaigns
Social media is a key part of any marketing campaign these days, but a major challenge with the channel is achieving wide reach while still crafting appropriate messaging by region or country, executives speaking at Advertising Week said. Good article and also introduces you to social media measurement services. Click here to read the article […]