How PANDORA Is Changing Audio Advertising
From the Mark Ramsey Media Blog: Lizzie Widhelm is Pandora’s Senior Vice President of Ad Product Sales & Strategy where she spearheads the team that brings advertising products to life and to market. At this Q&A from hivio, the audio future festival, Lizzie talks about the evolving Pandora platform and how it’s changing its sales strategy to meet […]
Facebook Is Becoming the Next Television Screen
Soon you will be able to buy TV commercials in LIVE feeds on Facebook! Ad Age Magazine reports the details here. The ads are eligible to appear five minutes into a broadcast, and they last up to 15 seconds or shorter, according to one agency executive, who has discussed the ads with Facebook. […]
Evolutionary Ratings Measurement On the Way
This could be a major breakthrough for the ability of media buyers to get access to rich media ratings and data to enable even better negotiations and selection of media for their clients. From the July 22, 2016 edition of Tom Taylor Now: “Groundbreaking new audio measurement solution” from Shazam doesn’t require encoding. iHeart’s supporting […]
Are Media Buying Firms Stealing from Their Clients?
Undisclosed Kickbacks and Rebates: Do you really know if your advertising agency or agent is participating in or taking any undisclosed, hidden, “secret deal” kickbacks, rebates, or merchandise from any media vendor or supplier as inducement to buy media schedules for your company? One example of unethical behavior is offering a media buying firm lavish […]
Build It and They Will Come – TV Ratings Soar
I’ve been saying for a long time, as have a lot of people, that consumers want good content in media. They want to feel that they have invested their time as opposed to wasting their time. Media choices continue to proliferate, and some say the fragmentation makes each individual media outlet less effective or less […]
NBA Teams to Sell Ad Space on Jerseys
Advertisers are always trying to find another way to expose their messages, and vendors are always trying to figure out ways to capture new advertising markets. Now, according to Ad Age Magazine, the NBA is getting ready to do just that. In a move that is expected to generate millions of dollars in ancillary revenue, […]
The 4 C’s That Can Propel Your Business
The 4 C’s That Can Propel Your Business Whether or not you buy media advertising, if you are a business owner or manager of people, here is one of the smartest short talks I have ever heard on how to grow your team. If you are like I am which is a Type A driver, […]
New Potential Competitor Could Measure Audio to Generate Ratings Data
Competition is always good in the audience measurement field. You have probably heard of Nielsen Ratings for television. They recently bought Arbitron which measured radio and re-named the company as Nielsen Audio. Nielsen already has a TV measurement competitor, comSCORE (Rentrak), so if Kantar enters the audio field in the US, this will be huge […]
New App to Reach Kids
And could be a way to reach a new market. Details here. […]
Radio Ratings Are Up
Comparing old measurement technology to new measurement technology, Inside Radio has the details here. […]