Viewers Don’t Like Celebrity Endorsements
As more and more celebrities’ images get into more and more trouble, no wonder viewers don’t want to see their endorsements. Article from ADWEEK here. […]
PANDORA Continues to Soar
From Kurt Hanson’s RAIN News, “Within the ranking, the best nominal month-over-month success belonged to market leader PANDORA, which dramatically led the top-20 field by gaining…”, Click here to read the article. Large radio group broadcasters such as Clear Channel, CBS, and Cumulus come nowhere close. […]
FTC Warns Media Outlets About Running Deceptive Diet Ads
From Advertising Age magazine, more than just the manufacturer could be held liable for running deceptive ads that “should be known” or are “readily apparent” as deceptive. Read the article here. […]
6 Times Bigger Listenership than the Largest Radio Group Operator in the USA
Just how big is Pandora in terms of its listenership? Click here to see the chart from Radio and Television Business Report: […]
PANDORA holding up just fine since launch of Apple iTunes Radio
Read the article here from ONLINEMEDIADAILY. […]
Twitter changed TV forever on 11/12/13 on NBC’s The Voice
The night that Twitter changed TV. Read the article here from Media Post. […]
Is MySpace on the Way Back?
Here is what OnLine Media Daily has to say. Click here. […]
How to Know If You Are Over-Paying (and By How Much) for Your Television Advertising
Learn in about 2 minutes how much you may be over-paying when you buy television advertising. If you do not have the answers to these questions, you are over-paying. Watch here. Press the play button (little triangle by the time line) to start the video. […]
How PANDORA Radio Works with Its Local Targeting
Here is how PANDORA Radio works with its local targeting in the same markets where we are buying PANDORA and how we will be buying for you if not already. Article here [update: article appears to be no longer available, but in the event it is re-posted, here is the link]: http://www.kurthanson.com/news/pandora-sales-vp-explains-local-ad-strategy-twin-cities-business-journal. Apple Radio will be here […]
Major Television Outlet at First Denies and Then Admits Under-Delivery is Owed
After first denying and sending us reports from “their” system, this outlet admits within one day that under-delivery actually IS owed to our client for their outlet’s failure to achieve at least a 90% delivery in rating points/impressions on a recent schedule that we bought. Our audit showed they owed. Never take a vendor’s word […]