Is MySpace on the Way Back?
Here is what OnLine Media Daily has to say. Click here. […]
5 Headline Templates That Grab Readers
Great article on how to attract attention to your business, from the blog of Michael Hyatt. Click here to find out how you can cut through the noise and chatter to get your message past Broca! […]
Can Smart Phones Save Brick and Mortar Stores?
From the Technology section of the New York Times, this article talks about how brick and mortar stores are using smartphone apps to lure customers back into stores in an attempt to dent the influence of Amazon and all on-line order houses. Click here to read the article. […]
The Wizard of Banner Ads for Obama
Whether or not you voted for Barack Obama, here is one of his campaign’s media gurus that handled all of the banner ad click images: click here. […]
How to Grow Your Brand on Facebook
Facebook recently ran a month-long study that looked at more than 1,200 posts from 23 brands. Details are in this article from Ad Age DIGITAL. Click here. […]
Click-Through Rates May Matter Even Less Than We Thought
From Ad Age Digital, this may turn “click-through” on its ear. Read more here. […]
Why You DON’T Want Your Ad Vendor to Design Your Creative
Assuming you have high frequency (the average number of times that your prospect will be exposed to an ad), almost any properly-targeted media will perform if the creative (the message) is compelling with intrusiveness, is viewed as a spectacular offer with “real” logic to make people believe your offer, and has a time limit (urgency) […]
Keeping Your On-Line Ads Away from Objectionable Content
If you are making on-line buys, do you know whose ads are running next to, or in the same area as, your ads? What you don’t know could hurt you. Click here for a good article on how to avoid brand embarrassment. […]