Facebook CTRs Rise 20%, Ad Impressions Soar 41%
From Media Post/Social Media & Marketing Daily, Facebook is perfecting the art of monetization. Read about Facebook’s ad CTR (click-through rate) jumping 160% year-over-year and 20% quarter-over-quarter. Click here. […]
Advertisers Spend More on Facebook but Twitter Performs Better
From the Wall Street Journal’s Digits Tech News & Analysis, read details here. […]
Don’t Miss TV Rating Points Owed You By Not Removing the Skew
Nielsen Ratings has released 2014 Winter Olympic Exclusion Data that takes the market survey and removes all of the Olympic programming from all stations where the Olympics were shown. Where there was Olympics programming, the time slots will be blank and reported as 0 ratings/imps. This data should be used to Post (comparing the rating points […]
Rating Council Lifts Lid On ‘Viewability,’ Establishes Common Online Ad Currency
From MediaDaily News, this is a significant advance in what establishes viewable impressions for the purpose of media buying. Read the article here. […]
Big News! Internet Radio Has New Ratings Service MRC-Accredited
Terrestrial radio has a newly official ratings competitor on the local level: Internet radio. We’ve been waiting for it, and now it’s here! Details for a newly MRC-accredited new ratings service detailed in RAIN NEWS: http://rainnews.com/triton-digitals-local-webcast-ratings-receive-media-rating-council-accreditation/ […]
How to Know if a Make-Good Media Offer is Fair to You
When commercials are ordered to run across across varied platforms like TV, Radio, Cable, Online Audio or Video, invariably some commercials will not run as originally ordered. This can happen due to a variety of issues including technical glitches, or even more likely, your commercial being “bumped out (pre-empted)” for an advertiser who is willing […]
PANDORA Continues to Soar
From Kurt Hanson’s RAIN News, “Within the ranking, the best nominal month-over-month success belonged to market leader PANDORA, which dramatically led the top-20 field by gaining…”, Click here to read the article. Large radio group broadcasters such as Clear Channel, CBS, and Cumulus come nowhere close. […]
6 Times Bigger Listenership than the Largest Radio Group Operator in the USA
Just how big is Pandora in terms of its listenership? Click here to see the chart from Radio and Television Business Report: […]
PANDORA holding up just fine since launch of Apple iTunes Radio
Read the article here from ONLINEMEDIADAILY. […]
Twitter changed TV forever on 11/12/13 on NBC’s The Voice
The night that Twitter changed TV. Read the article here from Media Post. […]