Viewers Don’t Like Celebrity Endorsements
As more and more celebrities’ images get into more and more trouble, no wonder viewers don’t want to see their endorsements. Article from ADWEEK here. […]
PANDORA Continues to Soar
From Kurt Hanson’s RAIN News, “Within the ranking, the best nominal month-over-month success belonged to market leader PANDORA, which dramatically led the top-20 field by gaining…”, Click here to read the article. Large radio group broadcasters such as Clear Channel, CBS, and Cumulus come nowhere close. […]
FTC Warns Media Outlets About Running Deceptive Diet Ads
From Advertising Age magazine, more than just the manufacturer could be held liable for running deceptive ads that “should be known” or are “readily apparent” as deceptive. Read the article here. […]
6 Times Bigger Listenership than the Largest Radio Group Operator in the USA
Just how big is Pandora in terms of its listenership? Click here to see the chart from Radio and Television Business Report: […]
PANDORA holding up just fine since launch of Apple iTunes Radio
Read the article here from ONLINEMEDIADAILY. […]
Twitter changed TV forever on 11/12/13 on NBC’s The Voice
The night that Twitter changed TV. Read the article here from Media Post. […]
Is MySpace on the Way Back?
Here is what OnLine Media Daily has to say. Click here. […]
Nielsen Ratings Announces Its First Mobile Consumer App
See trends across a variety of category lists. Read the article here from Fierce Cable: […]
The Problem with Your Elevator Pitch — and How to Fix It
If you’re wanting to learn how to QUICKLY tell someone what you do in your career in just a few seconds, here is a good article from Deborah Grayson Riegel that recently appeared in Fast Company. Read it here: […]
How to Know If You Are Over-Paying (and By How Much) for Your Television Advertising
Learn in about 2 minutes how much you may be over-paying when you buy television advertising. If you do not have the answers to these questions, you are over-paying. Watch here. Press the play button (little triangle by the time line) to start the video. […]