Snapchat Changes the Way They Do Business with New Searchbar
Snapchat’s changes will make it easier for brands and publishers to promote themselves. Details here. […]
Facebook now reaching 1 Billion (not a typo) for Advertising
Audience reach for advertisers continues to build for Facebook. In many respects, Facebook is becoming the new broadcast TV. Details here. […]
Facebook and Google Dominate ‘Top Smartphone Apps of 2016’ List, While Apple Music Ranks 9th
Smartphone Apps – The Most Popular List A new trend study published by Nielsen this week looks into the top smartphone apps of 2016, as well as the operating systems that the apps were downloaded on. MacRumors reports details here. […]
Facebook Admits to More Faulty Audience Measurement Metrics
Facebook woes continue for reporting measurement statistics. If you are paying, you may want a refund or make-goods. Details here. […]
Facebook Admits to Inflated Viewing Times
Issues for Facebook in terms of advertiser metrics reporting. Social network gave advertisers overestimated averages of viewing times because it only counted any video watched for at least three seconds. Details here. […]
How PANDORA Is Changing Audio Advertising
From the Mark Ramsey Media Blog: Lizzie Widhelm is Pandora’s Senior Vice President of Ad Product Sales & Strategy where she spearheads the team that brings advertising products to life and to market. At this Q&A from hivio, the audio future festival, Lizzie talks about the evolving Pandora platform and how it’s changing its sales strategy to meet […]
Facebook Is Becoming the Next Television Screen
Soon you will be able to buy TV commercials in LIVE feeds on Facebook! Ad Age Magazine reports the details here. The ads are eligible to appear five minutes into a broadcast, and they last up to 15 seconds or shorter, according to one agency executive, who has discussed the ads with Facebook. […]
Evolutionary Ratings Measurement On the Way
This could be a major breakthrough for the ability of media buyers to get access to rich media ratings and data to enable even better negotiations and selection of media for their clients. From the July 22, 2016 edition of Tom Taylor Now: “Groundbreaking new audio measurement solution” from Shazam doesn’t require encoding. iHeart’s supporting […]
Are Media Buying Firms Stealing from Their Clients?
Undisclosed Kickbacks and Rebates: Do you really know if your advertising agency or agent is participating in or taking any undisclosed, hidden, “secret deal” kickbacks, rebates, or merchandise from any media vendor or supplier as inducement to buy media schedules for your company? One example of unethical behavior is offering a media buying firm lavish […]
Build It and They Will Come – TV Ratings Soar
I’ve been saying for a long time, as have a lot of people, that consumers want good content in media. They want to feel that they have invested their time as opposed to wasting their time. Media choices continue to proliferate, and some say the fragmentation makes each individual media outlet less effective or less […]