Catching Another Case of Media Vendor Unfairness
This can happen in any market (and does): “jam and cram” scheduling of commercials. Because we ask for all of our clients’ commercial spot times in advance of airing in all markets, we can catch these careless or “unintentional” blunders before they bill and get the spots more evenly spaced or moved. If the program […]
Nielsen: Time And Place-Shifting Accelerate, Digital Options Boosting TV Viewing
If you’ve ever wondered about how DVR’s and other electronic devices affect the LIVE viewing of TV events, Media Post News has an excellent article. Click here. […]