Is the TV Station(s) You Are Buying Covering Up?
Every season that there is severe weather, you will find some TV stations that cover up the lower third of your commercial with weather “crawls” — updates on school closings, severe weather, and the like. The Lower Third is that area of the video screen where typically your contact information is, such as your website […]
Trust But Verify
When we enter orders, we always ask for a sales order confirmation so that we can compare what we bought versus how the media entered the order. A media rep’s best of intentions can still cause an order to be entered incorrectly, and if you do not catch it immediately, you could be running (or […]