Trust But Verify
When we enter orders, we always ask for a sales order confirmation so that we can compare what we bought versus how the media entered the order. A media rep’s best of intentions can still cause an order to be entered incorrectly, and if you do not catch it immediately, you could be running (or […]
Five Ways to Get an App Into Apple’s Top 10
From Ad Age Media Buzz: click here to find 5 ways to get an app into Apple’s Top 10. […]
Are You Really Getting What You Paid For?
With consolidation on a rapid pace, we are now finding a number of radio invoices (and some TV) that are missing elements that have been bought, but no one at the station is telling us that they weren’t run. And if you pay cash-in-advance, we haven’t found one station yet to own up on missed […]
How FedEx Revamped Its Brand Perception By Fixing Its “Leaning Tower Of Packages”
Do you have a leaning tower of perception that bothers your customers or prospects? Your customers take it personally every time they see or touch your products, services, or support. Take it from FedEx. This article is a must-read from FAST COMPANY. Click here. […]
What You Can Learn from JC Penny’s New Marketing Attempts
Some things are better left alone. Read details here from AdAge Blogs. […]
Funny TV Ads Don’t Sell Better Than Unfunny Ones — And Can Even Sell Worse, BUT…
From Ad & Marketing News in Ad Age Magazine, click here to find out what being funny in commercials does and doesn’t do. […]
What’s Wrong with Facebook? They want GM Back.
General Motors fired Facebook recently, and Facebook has been working hard to get them back. Maybe GM knows something about Facebook that other advertisers don’t. Click here for details, from Media Post Publications. […]
Why Doesn’t Your McDonald’s Hamburger Look Like the TV Ad?
If you ever wondered why things look different on TV versus what they look like in real life, here’s one example and what McDonald’s has to say, from Ad Age Magazine. Click here. […]
Don’t Be Fooled by Sales Rep Dishonesty
Most any time that a media negotiator takes over for you to buy at lower rates to achieve better reach and frequency and quality of sales leads, this event sets off a “FUD” panic (fear, uncertainty, and doubt) with many salespeople. Generally you will hear one or more of these things to try to discourage […]
Do You Know What You are REALLY Buying with Website Statistics?
If an advertising seller is trying to sell you the power of their website delivery, touting how many unique visitors and unique pages they serve up over a 30-day period, ask this question: “How many of those unique visitors are in the marketing area where my customers are?” If the media vendor cannot prove the […]