How a Risky Ad Campaign Turned Into One of Pro Sports’ Hottest Start Ups
Talking about thinking outside the box! This one is from FAST COMPANY Magazine. Click here. […]
Rating Council Lifts Lid On ‘Viewability,’ Establishes Common Online Ad Currency
From MediaDaily News, this is a significant advance in what establishes viewable impressions for the purpose of media buying. Read the article here. […]
How Apple Does It
The communications coach for the world most admired brands, Carmine Gallo, author of 7 business books including the international bestseller The Presentation Secrets of Steve Jobs, the award-winning The Innovation Secrets of Steve Jobs and The Apple Experience, the first book to look behind the scenes at the world’s most successful retail store. Read how Apple does […]
Apple Bringing Full-Screen Video iAds to Mobile
From Advertising Age Magazine. Click here to read what an impact this will be on selling products! […]
Big News! Internet Radio Has New Ratings Service MRC-Accredited
Terrestrial radio has a newly official ratings competitor on the local level: Internet radio. We’ve been waiting for it, and now it’s here! Details for a newly MRC-accredited new ratings service detailed in RAIN NEWS: http://rainnews.com/triton-digitals-local-webcast-ratings-receive-media-rating-council-accreditation/ […]
How to Know if a Make-Good Media Offer is Fair to You
When commercials are ordered to run across across varied platforms like TV, Radio, Cable, Online Audio or Video, invariably some commercials will not run as originally ordered. This can happen due to a variety of issues including technical glitches, or even more likely, your commercial being “bumped out (pre-empted)” for an advertiser who is willing […]
Viewers Don’t Like Celebrity Endorsements
As more and more celebrities’ images get into more and more trouble, no wonder viewers don’t want to see their endorsements. Article from ADWEEK here. […]
PANDORA Continues to Soar
From Kurt Hanson’s RAIN News, “Within the ranking, the best nominal month-over-month success belonged to market leader PANDORA, which dramatically led the top-20 field by gaining…”, Click here to read the article. Large radio group broadcasters such as Clear Channel, CBS, and Cumulus come nowhere close. […]
FTC Warns Media Outlets About Running Deceptive Diet Ads
From Advertising Age magazine, more than just the manufacturer could be held liable for running deceptive ads that “should be known” or are “readily apparent” as deceptive. Read the article here. […]
6 Times Bigger Listenership than the Largest Radio Group Operator in the USA
Just how big is Pandora in terms of its listenership? Click here to see the chart from Radio and Television Business Report: […]