Facebook CTRs Rise 20%, Ad Impressions Soar 41%
From Media Post/Social Media & Marketing Daily, Facebook is perfecting the art of monetization. Read about Facebook’s ad CTR (click-through rate) jumping 160% year-over-year and 20% quarter-over-quarter. Click here. […]
Advertisers Spend More on Facebook but Twitter Performs Better
From the Wall Street Journal’s Digits Tech News & Analysis, read details here. […]
Don’t Miss TV Rating Points Owed You By Not Removing the Skew
Nielsen Ratings has released 2014 Winter Olympic Exclusion Data that takes the market survey and removes all of the Olympic programming from all stations where the Olympics were shown. Where there was Olympics programming, the time slots will be blank and reported as 0 ratings/imps. This data should be used to Post (comparing the rating points […]
How a Risky Ad Campaign Turned Into One of Pro Sports’ Hottest Start Ups
Talking about thinking outside the box! This one is from FAST COMPANY Magazine. Click here. […]
Rating Council Lifts Lid On ‘Viewability,’ Establishes Common Online Ad Currency
From MediaDaily News, this is a significant advance in what establishes viewable impressions for the purpose of media buying. Read the article here. […]
How Apple Does It
The communications coach for the world most admired brands, Carmine Gallo, author of 7 business books including the international bestseller The Presentation Secrets of Steve Jobs, the award-winning The Innovation Secrets of Steve Jobs and The Apple Experience, the first book to look behind the scenes at the world’s most successful retail store. Read how Apple does […]
Apple Bringing Full-Screen Video iAds to Mobile
From Advertising Age Magazine. Click here to read what an impact this will be on selling products! […]
Big News! Internet Radio Has New Ratings Service MRC-Accredited
Terrestrial radio has a newly official ratings competitor on the local level: Internet radio. We’ve been waiting for it, and now it’s here! Details for a newly MRC-accredited new ratings service detailed in RAIN NEWS: http://rainnews.com/triton-digitals-local-webcast-ratings-receive-media-rating-council-accreditation/ […]
How to Know if a Make-Good Media Offer is Fair to You
When commercials are ordered to run across across varied platforms like TV, Radio, Cable, Online Audio or Video, invariably some commercials will not run as originally ordered. This can happen due to a variety of issues including technical glitches, or even more likely, your commercial being “bumped out (pre-empted)” for an advertiser who is willing […]
Viewers Don’t Like Celebrity Endorsements
As more and more celebrities’ images get into more and more trouble, no wonder viewers don’t want to see their endorsements. Article from ADWEEK here. […]