Category Archives: Pandora

How PANDORA Is Changing Audio Advertising

From the Mark Ramsey Media Blog:

Lizzie Widhelm is Pandora’s Senior Vice President of Ad Product Sales & Strategy where she spearheads the team that brings advertising products to life and to market.

At this Q&A from hivio, the audio future festival, Lizzie talks about the evolving Pandora platform and how it’s changing its sales strategy to meet the future head-on.

Video and details here.

Is PANDORA Beginning to Slip to the Competition?

AdAge reports Pandora had 81.1 million users at the end of 2015, a decline of 400,000 from the year before. On-demand streaming services Spotify and Apple Music both added millions of customers over that span.” Is PANDORA beginning to have some serious retention problems in light of new competition? Details here. Continue Reading

PANDORA Opens 37th Local US Sales Office

How big is PANDORA getting? From Tom Taylor NOW: Pandora opens a highly-visible sales office in downtown Minneapolis. It’s leasing a 5,000-square foot space in “the city’s most recognizable office tower, the IDS Center,” says the Star-Tribune. The paper also has the local color, about what started out as a “small local sales team” in the Twin… Continue Reading

PANDORA Has New Competition for Ad Dollars

Just announced from RAIN Daily Digest: “Spotify today announced the launch of a geo-targeted advertising platform for its ad-supported freemium service level. The initial rollout includes the top 15 listening markets. Launch partner Triton Digital provides verification metrics through its Webcast Local Metrics product. We spoke to Spotify ad exec Brian Benedik.” Details here. We are following this… Continue Reading

What Is Radio Afraid Of?

This article shows how upset terrestrial radio stations are about how PANDORA is taking audience share and revenue from them. Even though this story talks about STRATA changing its ranker display system, no one can deny the significant audience that PANDORA has. The new ranking system actually highlights how strong PANDORA is as opposed to… Continue Reading

PANDORA Continues to Soar

PANDORA Continues to Soar

From Kurt Hanson’s RAIN News, “Within the ranking, the best nominal month-over-month success belonged to market leader PANDORA, which dramatically led the top-20 field by gaining…”, Click here to read the article. Large radio group broadcasters such as Clear Channel, CBS, and Cumulus come nowhere close. Continue Reading