If you want your business to be successful in the modern marketplace, it’s very important that you have what appears to be, and is, a professional website, one that positively represents your business to customers and potential clients. Your website also should be created so that search engines will understand and will show to your potential customers and clients when they are searching for products and services that you provide.
The Two Crucial Aspects of a Great Website
There are two crucial aspects to a successful website:
1. Great Design
They say that you shouldn’t judge a book by its cover. That rule DOES NOT hold true on the Internet. It takes milliseconds for users to form an opinion about your website (and your business). During that time, users decide whether they like your website and whether they will stay there or not.
When you think of great website design, most people would think of the visuals and “eye candy” (if it LOOKS good, then it MUST be good). Although visuals are important, the most important aspect of successful website design is the user experience. Does your website load quickly? Can users find what they are looking for? Does your website convey the message of who you are as a business and answer all of the website visitors’ questions? Do you make it easy and compelling for the user to get in contact with you?
DoubleClick by Google found 53% of mobile site visits were abandoned if a page took longer than 3 seconds to load.
Great website design is key to your business growth and lead generation. ThinkWithGoogle has a great website speed tester and calculator that allows you to see the true speed of your website for the average Internet user and also how much potential increase in annual revenue can be made by speeding up your website (https://www.thinkwithgoogle.com/feature/testmysite/) (After testing your site, go to “Other Tools” and find the “Evaluate the impact of a faster site” section).
2. Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Organic search is when a user searches on a Search Engine such as Google or Bing, and find results based on their search. Organic Traffic is free traffic.
In order for your website to be truly “Great”, all of the content that you place on your website needs to appear in Search Engine Results. There are 4 main components to showing up towards the top of Search Engine rankings.
- A fast, error-free, device-optimized website
- Good, fresh, abundant, customer-focused content
- Backend code that translates the content in a way that search engines can understand
- Links from other reputable websites linking back to your website
We Can Help
If you are wanting to move your business to the next level, Revenue Developers/Media Negotiator, LLC is here to help. We build high-quality websites that are both great in design and are optimized for Search Engines. Contact us today for more information.