The biggest communication shift in human history has been occurring since the evolution of digital advertising. The world has become “digital”. The average American spends 6 hours and 42 minutes online daily, according to this 2020 digital report from HootSuite and We Are Social. Today, in order to increase Market Share and lower the cost per lead, we must meet people where they are today… Online.
What is Digital Advertising?
Digital Advertising, also called Internet Marketing/Advertising, is when a business or organization leverages Internet technologies to deliver promotional advertisements to the consumer. This includes advertisements and messages delivered on websites, social media, search engines, in mobile apps, email, audio streaming, video streaming and pretty well anywhere and everywhere that you can visit on the web. This advertising can be shown/heard on computers, tablets, smartphones, Smart TV’s, Gaming Consoles and all “Smart” devices available today.
The Benefits of Digital Advertising
Digital advertising has many advantages over traditional advertising, although both are still an essential part of a complete marketing plan.
- Targeting: One of the most important benefits of digital marketing is “Targeting”. Today, you can target consumers by location from an entire country, a certain DMA, city, zip code, even down to just a few square feet. You can target “In The Market to Buy” users that are searching the web for products and services that your business offers. Consumers can be targeted by age, gender, income, parental status, interests and more. Consumers can also be “re-targeted” based on visits to or actions on your website. For example, if you sell products online, and a user visits a product page but doesn’t purchase, you can show ads to that person enticing them to return.
- Fast: Digital ads can be started and stopped in an instant. You can create an ad and have it approved within minutes on some platforms, and if you need to stop an ad, you can pause it immediately.
- Cost-Effective: Because of the increased targeting and total control over the budget, digital advertising can be very cost-effective compared to traditional mediums. For almost all digital ads, you can adjust your spending on-the-go as you analyze your efforts and see what’s working and what isn’t.
- Leveling The Playing Field: Because of the high amounts of cash invested by the big players in advertising, it can seem almost impossible to compete. But with digital ads, by hyper-targeting your customers and carefully creating your campaigns, you can reach the same users as your competition.
Beware of “Figures That Lie and Liars That Figure”
Numbers can be manipulated, like putting lipstick on a pig. In order to target and spend your advertising budget successfully, you need an agency that understands money, market, and exposure. Beware of great stats and figures. What matters is, Are you getting leads? Are people following through with the purchase? Are they calling your business? Are they walking into your business?
We work to ensure that the stats that matter to you and your business are the items that we work on to help grow your business.