Apple’s In-House Advertisements Scoring Lower Than Its Outsourced Ads
From MacRumors.com: Sometimes when we try to work on ourselves, the results are a lot worse than if we were to let others who know a lot more than we do work on us. Read here. […]
Catching Another Case of Media Vendor Unfairness
This can happen in any market (and does): “jam and cram” scheduling of commercials. Because we ask for all of our clients’ commercial spot times in advance of airing in all markets, we can catch these careless or “unintentional” blunders before they bill and get the spots more evenly spaced or moved. If the program […]
Funny TV Ads Don’t Sell Better Than Unfunny Ones — And Can Even Sell Worse, BUT…
From Ad & Marketing News in Ad Age Magazine, click here to find out what being funny in commercials does and doesn’t do. […]