Nielsen: Time And Place-Shifting Accelerate, Digital Options Boosting TV Viewing
If you’ve ever wondered about how DVR’s and other electronic devices affect the LIVE viewing of TV events, Media Post News has an excellent article. Click here. […]
When It Comes to Ad Avoidance, the DVR Is Not the Problem
This is a surprising blog about the topic of ad avoidance and what people are doing when TV ads are running. Click here to read the entire story from Ad Age. […]