Build It and They Will Come – TV Ratings Soar
I’ve been saying for a long time, as have a lot of people, that consumers want good content in media. They want to feel that they have invested their time as opposed to wasting their time. Media choices continue to proliferate, and some say the fragmentation makes each individual media outlet less effective or less […]
New App to Reach Kids
And could be a way to reach a new market. Details here. […]
Nielsen Research for Facebook Shows It Now Edges TV in Reaching Millennials, Hispanics
Advertising Age Magazine says the “wide-ranging study using Nielsen’s Homescan panel of consumers and audience-measurement tools shows buying Facebook alone now reaches more of each group than running ads on the 10 most watched TV networks combined…” Details here. […]
PANDORA Believes in TV
From Kurt Hanson’s RAIN News: “With no fanfare or PR announcement behind it, leading online radio service Pandora has apparently launched a major TV spot schedule…details here. […]
Is TV Going the Way of Radio? Record Subscriber Losses.
Ad Age Magazine says, “Cord-Cutting Ramps Up as Pay TV Sees Record Subscriber Losses. Services Lose 625,000 in Subscribers During Biggest-Ever Quarterly Drop.” This is another sign of the times as people go Internet and mobile to get the content they want the way they want it. Details here. […]
Broadcast Wins a Battle Over Ad Skipping
From Media Life Magazine, “Dish suspending AutoHop on CBS stations and networks.” This is good news for broadcasters and for advertisers. Details here. […]
Are You Getting Snookered on Advertising Rates with “Political” Rhetoric?
Is the media you’re buying playing “political rate games” with you by saying your rate is too low because the rate would “violate the lowest unit rate rule for qualified political candidates?” While your offered rate may be too low in some cases, in other cases your rate would NOT place the station in jeopardy […]
Catching Another Case of Media Vendor Unfairness
This can happen in any market (and does): “jam and cram” scheduling of commercials. Because we ask for all of our clients’ commercial spot times in advance of airing in all markets, we can catch these careless or “unintentional” blunders before they bill and get the spots more evenly spaced or moved. If the program […]
Don’t Miss TV Rating Points Owed You By Not Removing the Skew
Nielsen Ratings has released 2014 Winter Olympic Exclusion Data that takes the market survey and removes all of the Olympic programming from all stations where the Olympics were shown. Where there was Olympics programming, the time slots will be blank and reported as 0 ratings/imps. This data should be used to Post (comparing the rating points […]
Viewers Don’t Like Celebrity Endorsements
As more and more celebrities’ images get into more and more trouble, no wonder viewers don’t want to see their endorsements. Article from ADWEEK here. […]