Category Archives: TV Viewing

Nielsen Ratings Releases Ratings Academy

This is a great resource guide to help better understand the entire ratings process.

Consumers have access to more information than ever before, 24 hours a day, 7 days a week. As advertisers and content owners plan and disseminate their messages, it’s important that they have insight into what consumers see, read, hear and where they spend their time. Ratings help the industry understand these key questions.

Ratings Academy is designed to provide you with an understanding of:
1. How Nielsen measures content consumption for the media industry.
2. How Nielsen ratings are calculated and how to interpret them.

Access the guide here.

Build It and They Will Come – TV Ratings Soar

I’ve been saying for a long time, as have a lot of people, that consumers want good content in media. They want to feel that they have invested their time as opposed to wasting their time. Media choices continue to proliferate, and some say the fragmentation makes each individual media outlet less effective or less… Continue Reading

Is TV Going the Way of Radio? Record Subscriber Losses.

Ad Age Magazine says, “Cord-Cutting Ramps Up as Pay TV Sees Record Subscriber Losses. Services Lose 625,000 in Subscribers During Biggest-Ever Quarterly Drop.” This is another sign of the times as people go Internet and mobile to get the content they want the way they want it. Details here. Continue Reading

Don’t Miss TV Rating Points Owed You By Not Removing the Skew

Nielsen Ratings has released 2014 Winter Olympic Exclusion Data that takes the market survey and removes all of the Olympic programming from all stations where the Olympics were shown. Where there was Olympics programming, the time slots will be blank and reported as 0 ratings/imps. This data should be used to Post (comparing the rating points… Continue Reading

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